Responsibilities

• The Director of Public Relations and Communications will drive strategic business initiatives through the planning, development, and implementation of public relations programs, external messaging and related activities. You’ll translate strategic priorities into impactful messaging, guide the organization’s public voice, corporate brand identity, and offer insights to refine overall communications efforts. The person in this role will lead the development of the strategy, operating plans, budget and execution of the public relations program and manage the external PR firm.
• Develop and implement a thoughtful public relations strategy to maximize the Company’s milestones and long-term value creation
• Lead the development of communication plans to target key stakeholders, including internal leadership and external audiences, ensuring consistent and clear communication of Eyepoint's value proposition.
• Work cross-functionally with Medical, Pre-Commercial, IR and HR to ensure consistency and accuracy of external messaging
• Monitor communications performance using data and analytics; report metrics and recommend improvements
• Manage digital presence, including social media and corporate website, to boost engagement and reach
• Maintain and update internal brand assets, templates, and presentation materials
• Write, edit, and develop high-impact content for key internal and external audiences; contribute to key communications deliverables
• Create audience-specific resources such as communications toolkits, talking points, Q&As
• Partner with cross-functional teams to align PR activities with marketing campaigns and medical communication activities and assist in reaching a variety of audiences
• Manage PR agency relationships, ensuring deliverables meet strategic objectives and align with brand priorities
• Create quarterly media reports highlighting performance, coverage metrics, and opportunities for improvement
• Track results of PR campaigns and events to optimize future strategies
• Continually refine PR strategies to support evolving corporate goals and product innovations

Requirements

• 8–10 years of relevant experience in PR, communications, or related fields
• In-depth pharmaceutical/biotech/life science industry experience
• Excellent written, verbal, and presentation skills; able to communicate complex ideas clearly
• Strong project management skills with the ability to prioritize, communicate effectively across teams, and meet deadlines
• Ability to conceptualize and deliver digital content combined with experience in social media
• Strong balance of strategic planning and hands-on content execution
• Demonstrated leadership skills with the ability to influence and collaborate across multiple departments
• Must have a "roll-up their sleeves" get things done work style understanding both tactical and strategic work are requirements
• Highly organized, adaptable, and able to thrive in a fast-paced, dynamic environment
• Self-starter with a strong sense of urgency, ownership, and passion for delivering results

Nice To Have

• Bachelor's degree or equivalent in Communications or related field required; Master’s degree preferred