Director, Psychiatry Marketing External Engagement

Responsibilities

• Set the vision, strategy, and priorities for psychiatry external engagement, RMM, and promotional medical education ecosystem, ensuring integrated execution against brand strategy, annual priorities, evolving market needs, and business objectives.
• Lead, coach, and develop the leaders and teams responsible for regional marketing, external expert engagement, and peer-to-peer education; establish clear priorities, accountability, and performance expectations while fostering a culture of excellence, collaboration, innovation, inclusion, and continuous improvement.
• Lead a differentiated external expert engagement strategy that identifies and strengthens relationships with established and emerging experts and diversifies the expert base.
• Oversee the end-to-end steering committee/advisory board process, from strategic planning, expert identification, contracting, and content development through meeting facilitation and emceeing, insight capture, dissemination, and follow-up; ensure advisory board insights are translated into actionable implications for brand strategy and execution.
• Set and oversee the team’s congress strategy, partnering cross-functionally across Marketing, Medical, Sales Leadership, and other key stakeholders to maximize AbbVie’s presence, coordinate external expert and leadership engagements, and strengthen insight generation and post-congress application.
• Oversee the strategy and execution of high-impact promotional medical education, including speaker programs, national broadcasts, regional specialty programs, speaker training, onboarding, and innovative learning experiences that translate scientific and commercial messages into relevant, actionable education for healthcare professionals.
• Use stakeholder insights, field feedback, program performance, and market trends to identify gaps, shape strategy, improve content and speaker effectiveness, and inform broader brand decisions.
• Lead complex, highly visible initiatives in partnership with Marketing, Medical, Sales Leadership, Field Operations, Compliance, Finance, and agency partners; influence senior leaders, resolve business challenges, and drive timely decisions and coordinated execution across workstreams.
• Own the integrated budget and resource strategy for external engagement, RMM, and promotional medical education; ensure disciplined planning, tracking, forecasting, and optimization of investments.
• Establish scalable operating models, governance, processes, and best practices that improve quality, speed, consistency, and compliance across the external engagement ecosystem, ensuring adherence to all AbbVie policies and applicable external regulatory requirements.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• At least 8 years of relevant pharmaceutical or healthcare industry experience, including significant marketing experience and progressive leadership responsibility.
• Proven success leading leaders and teams, with demonstrated ability to set direction, build capability, develop talent, and deliver results through others.
• Experience leading external engagement, regional marketing, peer-to-peer education, speaker programs, or related customer-facing marketing capabilities strongly preferred.
• Demonstrated ability to develop integrated strategies and translate complex market, customer, and business insights into clear priorities and executable plans.
• Strong understanding of pharmaceutical commercialization, healthcare professional engagement, market dynamics, and the regulatory and compliance standards governing promotional activities.
• Exceptional executive communication and influence skills, with the ability to present to and align senior leaders, cross-functional partners, field teams, and external stakeholders.
• Strong financial acumen with experience owning significant budgets, annual operating plans, resource allocation, forecasting, and investment optimization.
• Proven ability to lead complex, highly cross-functional initiatives, manage competing priorities, and drive decisions in a fast-paced environment.
• Strong analytical, problem-solving, and strategic thinking skills, with a track record of anticipating issues and developing creative, practical solutions.

Preferred

• Advanced degree preferred.
• Experience leading external engagement, regional marketing, peer-to-peer education, speaker programs, or related customer-facing marketing capabilities strongly preferred.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.