Director, Programs, Marketing and Assessment

San Jose, CA (On-site)

$122K/yr – $154K/yrDirector/Executive4+ years expFull time

Posted 1 month ago

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Job Summary

Own the cross functional marketing, programs and events, and campus assessment to drive aligned outcomes and campus impact.

  • Marketing: set standards, supervise staff, manage budgets, and ensure accessible, unified campus marketing across print and digital.
  • Programs & Events: steer complex events, build departmental partnerships, and oversee risk management and budgeting.
  • Assessment: coordinate evaluation across programs, link outcomes to Division/SJSU goals, and supervise assessment resources.

Job Description

  • The Director, Programs, Marketing and Assessment is responsible for creating seamless integrating of marketing efforts for the department, programs and events for the campus community, and managing assessment efforts for campus programs, events, and larger department efforts.
  • Marketing: direct department goals and objectives, facilitate innovation and set standards for marketing in print and digital media within the department; supervise staff; evaluate expenses and budgets; ensure software systems meet requirements; develop and maintain relationships with SJSU University Marketing & Communications; ensure accessibility standards; support campus marketing efforts.
  • Programs and Events: direct department goals and objectives, oversee multiple and complex events and programs; develop annual budget for the department; supervise and evaluate staff; develop partnerships with other departments and campus entities; participate in campus-wide committees; coordinate risk management and safety procedures.
  • Assessment: oversee ongoing evaluation of all event programs including participant evaluations, focus groups, and surveys; collaborate with SUI Student Success and Assessment team to align outcomes with Division and SJSU goals; supervise graduate assistant for Assessment; develop calendar of department assessments and data sharing.
Student Union, Inc. of SJSU logo

Student Union, Inc. of SJSU

Student Union, Inc. of SJSU

Founded in 1963
San Jose, California, USA
91 employees (17 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$31.8K
Traffic Source Mix
Search
54.9%
Direct
39.4%
Referral
4.9%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
5 (5% of company)