Responsibilities

• Own end-to-end programmatic media strategy across Display, Video, Native, Audio and Podcasts.
• Develop and execute campaigns that drive customer acquisition, conversion, and revenue growth.
• Manage budgets, pacing, and performance to achieve ROAS, CPA, and LTV targets.
• Continuously optimize campaigns through audience segmentation, bid strategies, creative testing, and inventory selection.
• Partner with broader channel owners (Search, Social, Affiliates) to ensure cohesive cross-channel strategies.
• Identify and test new programmatic opportunities, including private marketplaces (PMPs), data partnerships, and emerging formats.
• Act as the subject matter expert for programmatic across platforms (e.g., DV360, The Trade Desk, Amazon DSP, etc.), with deep hands-on knowledge of platform capabilities and nuances.
• Proactively monitor campaign health and dive into platforms to diagnose performance issues, identifying root causes across targeting, bidding, creative, supply, and tracking, and quickly implementing solutions.
• Work with our Agency partner to drive continuous optimization through structured testing across audiences, bidding strategies, inventory sources, and creative variations to improve efficiency and scale.
• Partner with Creative teams to develop clear, insight-driven briefs tailored to programmatic environments (audience-first messaging, format best practices, dynamic creative opportunities).

Requirements

• 5-8+ years of experience in programmatic media, digital marketing, or paid media.
• Deep hands-on expertise in programmatic platforms (DV360, The Trade Desk, Amazon DSP, etc.).
• Proven track record driving performance in acquisition-focused campaigns.
• Strong understanding of audience targeting, bidding strategies, and optimization levers.
• Experience managing agency partners and/or external vendors.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong communication and stakeholder management skills.
• Comfortable operating in a fast-paced, performance-driven environment.

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year