Responsibilities

• Lead the development of the organization’s programmatic buying capability, including platforms, processes, and operating standards.
• Define how programmatic media is used across clients, channels, and objectives, with a strong focus on CTV and digital video.
• Establish best practices for campaign setup, optimization, pacing, and quality control.
• Serve as the internal owner of programmatic operations, ensuring consistent execution, transparency, and scalability.
• Own programmatic strategy across clients, ensuring alignment with client goals, budgets, and nonprofit fundraising objectives.
• Oversee day-to-day execution of programmatic campaigns, ensuring accurate setup, delivery, optimization, and performance tracking.
• Guide decision-making across direct IO vs. programmatic buying, determining the most effective execution approach based on inventory, cost, scale, and performance.
• Monitor performance trends and work closely with buyers and analysts to identify optimization opportunities and mitigate risks.
• Bring deep, hands-on experience with programmatic DSPs, ad managers, and ad servers, with particular emphasis on Google and Amazon advertising ecosystems.
• Maintain strong working knowledge of programmatic technology, including pixels, tracking frameworks, audience onboarding, and measurement methodologies.