Director, Programmatic Activation

USA (Hybrid)

$110K/yr – $140K/yrSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Own and optimize programmatic DSP buying to drive campaign performance at scale.

  • Deploy and optimize DSP budgets across channels.
  • Lead a traders team to drive performance at scale.
  • Cross-functional alignment with Client Success and Analytics teams.

Job Description

Own and optimize programmatic DSP buying to drive campaign performance at scale.

  • Deploy and optimize DSP budgets across channels.
  • Lead a traders team to drive performance at scale.
  • Cross-functional alignment with Client Success and Analytics teams.
Zeta Global logo

Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Salaries

Posted range

$110K/yr – $140K/yr

Taken straight from the job posting.

See all Zeta Global salaries

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Recent News

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Director, Programmatic Activation

Zeta Global · USA · Hybrid