Director of Program Marketing

Dallas, TX (On-site)

$90K/yr – $120K/yrDirector/Executive5+ years expFull time

Posted 10 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the organization’s marketing strategy across multi-channel campaigns, content creation, branding, and event support to grow participation and awareness.

  • Lead multi-channel marketing campaigns and content development.
  • Analyze performance to optimize impact and align with program goals.
  • Oversee branding, partnerships, and vendor relationships for cohesive communications.

Job Description

Responsibilities

  • Develop and execute comprehensive marketing strategies that increase awareness and participation in organizational programs.
  • Lead marketing campaigns across digital, print, email, social media, and community outreach channels.
  • Create engaging content, including newsletters, website updates, social media, promotional materials, and presentations.
  • Manage marketing calendars, campaign timelines, and project deliverables.
  • Collaborate with leadership and program teams to understand goals and develop effective promotional strategies.
  • Measure campaign performance using marketing analytics and provide recommendations for continuous improvement.
  • Oversee branding consistency across all communications and marketing materials.
  • Coordinate marketing support for special events, community initiatives, and public-facing programs.
  • Manage relationships with vendors, photographers, designers, printers, and external marketing partners as needed.
  • Stay current on industry trends and recommend innovative marketing approaches.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
  • 5+ years of progressive marketing experience with demonstrated success leading campaigns and initiatives.
  • Experience developing multi-channel marketing strategies.
  • Strong written and verbal communication skills.
  • Experience with social media platforms, email marketing, website content management, and digital marketing best practices.
  • Proficiency with Microsoft Office and marketing platforms such as Canva, Adobe Creative Suite, Mailchimp, HubSpot, or similar tools.
  • Strong project management and organizational skills.
  • Experience analyzing campaign performance and marketing metrics.
  • Ability to manage multiple projects while meeting deadlines.

Preferred

  • Leadership or supervisory experience.
  • Experience in nonprofit, education, healthcare, community outreach, or faith-based organizations.
  • Event marketing and community engagement experience.
  • Graphic design or creative direction experience is a plus.

Benefits

  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
Bracane Company logo

Bracane Company

3.4 Glassdoor

1. Clinical Trial Operations & Site SupportWe provide end-to-end support for clinical trials, including site monitoring, participant recruitment, protocol implementation, and global site feasibility through our BAIUSTM platform.Keywords: #ClinicalTrials #SiteManagement #DiversityInTrials #BAIUS2. Regulatory Affairs & Audit ReadinessFrom FDA submissions to audit support, our team helps sponsors, CROs, and public health programs prepare for inspections, comply with global regulations, and navigate the full product development lifecycle.Keywords: #FDACompliance #RegulatoryConsulting #AuditPreparation3. Health Equity & Community-Based ResearchWe specialize in community-engaged research, health literacy, and culturally competent program delivery—helping organizations bridge health disparities and improve public health outcomes.Keywords: #HealthEquity #CommunityHealth #HealthLiteracy #PublicHealth4. Survey Design, Data Collection & EvaluationBracane conducts multilingual surveys, interviews, and assessments across sectors. We deliver actionable insights for public agencies, nonprofits, and corporate clients.Keywords: #SurveyResearch #QualitativeAnalysis #DataCollection #ProgramEvaluation5. Clinical & Healthcare Workforce TrainingOur "Power Hour" and custom learning programs provide training in clinical skills, GCP compliance, leadership, and quality systems for staff, contractors, and organizations.Keywords: #WorkforceDevelopment #ClinicalTraining #GCP #ProfessionalDevelopment6. Global Health & International EngagementWe support ministries of health, NGOs, and cross-border health initiatives with capacity-building, training, and operational support in Africa, Latin America, and the Caribbean.Keywords: #GlobalHealth #HealthSystems8. Government Contracting & Program ImplementationWe serve as a strategic subcontractor and prime vendor for federal, state, and local government projects in healthcare, research, and training.

Founded in 2002
Plano, Texas, USA
25 employees (1 in marketing)
0% recommend to a friend

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
1 (4% of company)
Marketing Roles Posted (Last 30 Days)
1