Director, Product Strategy - GTM Commerce

San Francisco, CA (Hybrid)

$191K/yr – $349K/yrDirector/Executive10+ years expFull time

Posted 3 days ago

Job Summary

Own GTM strategy and enablement for Guided Shopping Agent and Retail Cloud POS, drive pilots and adoption across cross-functional teams, and translate customer feedback into product and market actions.

  • Lead GTM and pilot programs
  • Own enablement, tools, and strategic customer engagements
  • Collaborate with Product, Sales, and Finance on pricing and roadmap influence

Job Description

Responsibilities

  • Drive product adoption of Guided Shopping Agent and Retail Cloud POS through scalable GTM processes, tools, and enablement assets
  • Develop and execute GTM strategies for new product launches, features, and pilot programs
  • Build repeatable playbooks that accelerate time-to-value for customers
  • Manage pilot and beta programs, coordinating across Product, Engineering, Sales, and Customer Success
  • Gather and synthesize customer feedback to inform product roadmap and GTM strategy
  • Track and report on pilot success metrics, adoption patterns, and lessons learned
  • Represent Salesforce as a product expert in customer interactions, roadmap presentations, industry events, and corporate forums
  • Lead strategic customer meetings and demos with senior stakeholders
  • Build relationships with key customers, partners, and system integrators
  • Deliver enablement content to SEs, AEs, CSMs, and the partner ecosystem

Requirements

  • 10+ years in product management, GTM, solutions engineering, or customer-facing technical roles
  • Experience with product-led growth strategies, pilot/beta programs, and customer adoption frameworks
  • Understanding of AI/ML applications in commerce, including agentic commerce and personalization
  • Familiarity with APIs, system integration patterns, and modern commerce architectures
  • Excellent executive-level presentation and communication skills
  • Strong analytical and data-driven decision-making
  • Proven ability to build scalable processes and enablement programs
  • Self-starter with high ownership mentality; willingness to travel
  • Up to 40% domestic/international travel required
  • A related technical degree required

Preferred

  • Strong unified commerce background with deep expertise across POS, OMS, and ecommerce platforms
  • B2B commerce knowledge (strong advantage)
  • Understanding of platforms like Salesforce Commerce Cloud, Adobe Commerce, commerce tools, SAP Commerce
  • Industry expertise in retail, consumer goods, or related verticals

Benefits

  • Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
  • our benefits and resources support you to find balance and   be your best , and our AI agents accelerate your impact so you can   do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
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Salaries

Posted range

$191K/yr – $349K/yr

Taken straight from the job posting.

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  • Oct 2022
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Director, Product Strategy - GTM Commerce

Salesforce · San Francisco, CA · Hybrid