Responsibilities

• Positioning & Core Value Propositions
• Own positioning and messaging for TELCOR's POC, RCM, RCM managed services, and AI solutions, ensuring differentiation in a competitive healthcare technology landscape.
• Develop and maintain core value propositions for each solution area, grounded in customer and market insight.
• Ensure consistent, accurate product messaging is reflected across marketing, sales, and customer-facing materials.
• Product Launches
• Lead go-to-market planning and execution for new product releases and major feature launches across POC, RCM, and AI solutions.
• Coordinate cross-functionally with Product Management, Sales, Customer Success, and Corporate Communications to ensure aligned, on-time launches.
• Define launch success metrics and report on adoption and market response post-launch.
• Competitive Research
• Maintain ongoing competitive intelligence on vendors in the POC, independent lab, and RCM/RCM managed services markets.

Requirements

• 7+ years of product marketing experience, with direct experience in laboratory (independent labs and/or hospital labs), point-of-care solutions, and/or revenue cycle management (RCM).
• Demonstrated success developing positioning and messaging for complex, technical healthcare products or services.
• Experience leading cross-functional product launches from planning through post-launch measurement.
• Strong sales enablement experience, including building tools and delivering training that sales teams actually use.
• Excellent written and verbal communication skills, with the ability to translate technical capabilities into customer value.

Preferred

• Experience with RCM managed services / outsourced billing models.
• Familiarity with AI-enabled healthcare solutions and how to position AI capabilities credibly to clinical and revenue cycle audiences.
• Bachelor's degree in Marketing, Business, or a related field; MBA a plus.