Responsibilities

• Develop and execute comprehensive product marketing strategies aligned with corporate and product objectives.
• Define product positioning, messaging, value propositions, and market differentiation.
• Develop marketing plans for products throughout their lifecycle.
• Identify opportunities to increase product awareness, demand, adoption, and customer engagement.
• Establish product marketing objectives, priorities, budgets, and performance metrics.
• Translate business and product strategies into actionable marketing programs.
• Lead go-to-market strategy and planning for new products, features, services, and major enhancements.
• Define target markets, customer segments, buyer personas, use cases, and value propositions.
• Develop launch plans, timelines, messaging frameworks, campaign strategies, and enablement materials.
• Coordinate cross-functional launch activities across Product, Sales, Marketing, Customer Success, and Operations.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Product Management, or a related field.
• 20+ years of progressive experience in product marketing, B2B marketing, product management, technology marketing, or a related discipline.
• 8+ years of experience managing teams or leading significant cross-functional initiatives.
• Demonstrated experience developing product positioning and go-to-market strategies.
• Proven experience managing successful product launches.
• Strong understanding of customer segmentation, buyer personas, market research, and competitive analysis.
• Experience working closely with Product Management and Sales organizations.
• Strong analytical, strategic-thinking, and problem-solving skills.
• Excellent written, verbal, and executive presentation skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Preferred

• MBA or advanced degree in Marketing, Business, Product Management, or a related discipline.
• Experience in SaaS, technology, FinTech, healthcare, financial services, or other B2B industries.
• Experience with enterprise software or complex B2B products.
• Experience with product-led growth strategies.
• Experience launching products across multiple markets or geographic regions.
• Experience with CRM, marketing automation, product analytics, and business intelligence platforms.
• Experience working with senior executives and cross-functional leadership teams.

Benefits

• 401(k)
• Dental insurance
• Gym membership
• Health insurance
• Life insurance
• On-site gym
• Paid parental leave
• Paid time off
• Parental leave
• Professional development assistance