Responsibilities

• Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio.
• Translate product features and customer insights into differentiated narratives that are compelling across advisor, partner, and end-client audiences.
• Ensure positioning is consistent and aligned across all marketing channels and touchpoints, working closely with Brand Strategy and Digital Engagement.
• Serve as the product marketing voice in cross-functional product development conversations, providing market-back input on product design, naming, and feature prioritization.
• Lead end-to-end go-to-market planning for new product launches — from positioning and messaging through rollout coordination, materials development, and post-launch review.
• Own product launch timelines and cross-functional coordination, aligning marketing, product, distribution, legal, and compliance stakeholders.
• Develop and maintain integrated campaign plans for product-specific marketing initiatives, including audience segmentation, channel strategy, and performance measurement.
• Build and maintain a comprehensive library of sales tools, collateral, and advisor-facing resources that support effective product representation across all distribution channels.
• Partner with channel marketing leadership to ensure enablement resources reflect channel-specific needs and nuances.
• Maintain a working knowledge of the competitive landscape across annuities and broader retirement solutions — including product features, pricing, marketing strategies, and positioning.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field; MBA or advanced degree preferred.
• 8–10+ years of progressive marketing experience, with at least 3–5 years in product marketing at the director level, within financial services, insurance, or a regulated industry.
• FINRA Series 6 license or the ability to obtain within 6 months of employment.
• Demonstrated experience owning product positioning and go-to-market strategy for financial products; direct experience with annuities, mutual funds, or retirement solutions strongly preferred.
• Track record of leading cross-functional product launches from strategy through execution in a regulated environment.
• Proven ability to lead and develop marketing teams with clear expectations, coaching, and accountability.
• Strong analytical skills; able to integrate competitive intelligence, market data, and customer research into strategic decisions.
• Excellent written and verbal communication skills; adept at distilling complex products into clear narratives for advisors, partners, and leadership.
• Experience managing marketing budgets and vendor/agency relationships.
• Demonstrated ability to translate competitive and market intelligence into differentiated product positioning and actionable go-to-market strategy — with measurable impact on advisor preference, distribution results, or market share.

Benefits

• Competitive salary and annual incentive bonuses to reward your contributions.
• 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
• Paid parental leave after 90 days of service.
• Comprehensive medical, dental & vision insurance.
• 401(k) with company match, plus Profit Sharing & Savings Plan.
• Short- and Long-Term Disability Insurance to give you peace of mind.
• Flexible Spending Accounts for medical and dependent care.
• Life Insurance to protect your loved ones.
• Educational assistance to support your career development.
• Associate assistance programs for your personal and professional well-being.