Director, Product Marketing

Mountain View, CA (Hybrid)

$218K/yr – $311K/yrDirector/Executive8+ years expFull time

Posted 3 days ago

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Job Summary

Own and position ThoughtSpot’s platform and AI narrative while leading launches and enabling sales with strategic insight.

  • Own end-to-end product positioning and messaging for ThoughtSpot’s platform, including AI-native capabilities
  • Lead product launches with cross-functional partners to drive awareness, adoption, and pipeline impact
  • Develop competitive intelligence and sales enablement to accelerate deals and inform product strategy

Job Description

Responsibilities

  • Own end-to-end product positioning and messaging for ThoughtSpot’s platform, including AI-native capabilities, ensuring clarity and differentiation across all buyer personas and market segments.
  • Lead product launches by partnering cross-functionally with Product, Engineering, Sales, and Customer Success to drive awareness, adoption, and pipeline impact - from GTM planning through execution.
  • Shape the AI narrative: craft forward-looking messaging around ThoughtSpot’s AI and agentic analytics capabilities, helping enterprise buyers understand how AI is transforming the way their teams find and act on insights.
  • Develop and evolve competitive intelligence programs, delivering battlecards, win/loss analysis, and real-time field enablement to keep sellers sharp against alternatives in a fast-moving market.
  • Build and deliver sales enablement assets: including pitch decks, solution briefs, demos, ROI tools, and persona-specific content - to accelerate deal velocity and shorten sales cycles.
  • Collaborate with demand generation and content teams to develop integrated campaign messaging that drives qualified pipeline across paid, organic, and field channels.
  • Partner with customer marketing to surface and amplify customer proof points, case studies, and analyst evidence that validate ThoughtSpot’s differentiated platform value.
  • Influence product strategy by synthesizing market trends, customer feedback, analyst insight, and competitive signals into actionable recommendations for the Product team.
  • Mentor and grow a team of product marketers, establishing a high-performance culture of clear thinking, crisp writing, and customer obsession.

Requirements

  • 8+ years of product marketing experience, with at least 3 years in a senior or leadership role at a B2B SaaS or enterprise data/analytics company.
  • Fluency in the modern data analytics stack: you understand how organizations use tools like cloud data warehouses, BI platforms, and AI agents, and you speak the language of both data teams and business stakeholders.
  • Proven AI and analytics storytelling ability: experience crafting messaging around AI-powered products, agentic workflows, or natural language interfaces in ways that resonate with both technical and non-technical audiences.
  • Track record of owning impactful product launches from strategy through execution, with measurable results tied to pipeline, revenue, or product adoption.
  • Strong competitive intelligence skills, with the ability to rapidly synthesize market dynamics and translate insights into field-ready materials.
  • Exceptional written and verbal communication skills: you write clearly, speak confidently, and can tailor your message to business and data leaders.
  • Experience marketing to data, analytics, or BI buyers - familiarity with personas such as CDOs, data engineers, data analysts, and business intelligence leads is a strong plus.
  • Hands-on sales enablement experience, including developing content and programs that directly support enterprise sales motions.
  • Collaborative, cross-functional leadership style: you earn trust by being useful, direct, and reliable across product, sales, marketing, and executive teams.
  • Curiosity and adaptability: you stay ahead of market shifts, embrace AI tools in your own workflow, and are energized by rapid product evolution.

Traffic Signals

Monthly Visitors
24K
Traffic Source Mix
Search
45.7%
Direct
22.2%
Referral
14.1%
Social
15.9%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Roles Posted (Last 30 Days)
8