Director of Product Marketing

Responsibilities

• Positioning and messaging: Own product and solution positioning and the messaging architecture (value propositions, proof points, and differentiation) across the VDC, identity verification, eSign/eNotary, and agentic authorization, tailored by segment (banking, mortgage, insurance, wealth) and buyer persona.
• Launches and go-to-market: Run the launch process for new products and major features, from tiering and readiness through announcement, enablement, an post-launch measurement. Shape use-case plays such as account opening, high-value money movement, title and closing, and agent-initiated transactions with Revenue Marketing and Sales.
• Sales enablement: Build and maintain the core sales toolkit, including pitch decks, solution briefs, discovery guides, business-case and ROI tools, objection handling, and demo narratives. Run ongoing enablement for Sales, Solutions Engineering, Customer Success, and partners.
• Market and competitive insight: Lead win/loss analysis, customer interviews, persona and buying-committee research, and competitive intelligence across identity verification, digital credentials, eSignature, and fraud prevention vendors, including maintained battlecards.
• Product partnership: Partner with Product on pricing, packaging, and roadmap priorities. Track regulatory developments (CIP/KYC, digital identity, and eNotary legislation) and translate them into market opportunities and messaging.
• Cross-functional content: Supply product and roadmap content for analyst briefings (e.g., Gartner, Forrester, Liminal, Celent, Datos Insights) with the Director of Communications, and product inputs for demand programs, content, and events.
• Team leadership: Manage and develop the Partner & Customer Marketing Manager and grow the product marketing team over time, so that product, partner, and customer messaging stay aligned.

Requirements

• 10+ years of B2B product marketing experience at a SaaS, fintech, identity, security, or infrastructure company, including 3+ years leading product marketing teams and launches end to end
• Experience marketing technical or API-driven products to regulated enterprise buyers, ideally financial institutions.
• A record of creating positioning for a new or emerging category, with launches that measurably improved pipeline and win rates.
• Enough technical fluency to understand PKI, cryptographic credentials, identity verification, and fraud concepts, and to explain them simply and accurately.
• Excellent writing, storytelling, and presentation skills, with the credibility to engage executives, customers, and analysts.

Preferred

• Familiarity with digital identity standards (W3C Verifiable Credentials, ISO mDL, NIST 800-63) or KYC/AML compliance.
• Experience marketing AI or agentic products and the trust and authorization questions they raise.
• Experience with developer- or platform-led motions alongside enterprise sales.

Benefits

• Medical, dental, and vision benefits
• Life insurance, long and short-term disability coverage
• 401k Plan with a 4% match, beginning on your hire date
• Unlimited Sick and Vacation time
• 14 paid company holidays
• 12 weeks of paid parental leave
• 4 week sabbatical after 5 years of continuous full time employment
• Health Reimbursement Arrangements for fertility and gender affirmation
• Lunch on Proof through Grubhub credit
• Monthly work from home stipend