Responsibilities

• Own the Market Thesis: Build and defend a clear view on why customers choose Nextiva, segment by segment. Who buys, what they pay for, and what tips the decision.
• Get the Evidence Yourself: Talk to customers, sit in on live deals, and study win/loss up close. Your point of view comes from what buyers actually say, not from a positioning workshop.
• Make the Story Stick: Own the messaging and value propositions for the portfolio. Write the hardest ones yourself, test them against real sales conversations, and sharpen them around what wins.
• Pick the Launches That Matter: Tier launches honestly. A few get full investment and a real narrative. Most get a lighter touch. You make that call and you defend it.
• Arm the Sales Floor: Give reps narratives and competitive material simple enough to use under pressure. Sales Enablement runs the training. You own whether the story works.
• Know the Competition: Keep a current read on the three or four competitors that actually show up in our deals, and what to do when they do.
• Build the Team: Lead a small team of product marketers, set the quality bar, and keep them pointed at the work that moves revenue.

Requirements

• No traditional product marketing background required. We are deliberately open to people from product management, strategy, growth, sales, consulting, or running their own company.
• B2B SaaS experience. Communications, CX, contact center, or AI background is a plus, not a requirement.
• Real customer-facing experience, with answers you turned into a decision.
• Comfort with numbers. You can size an opportunity, read win/loss data, and reason about the economics of a deal.
• Technical fluency. You can get hands-on with the product, work directly with engineers and product managers, and use modern AI tools in your own work.
• Excellent written and verbal communication. You make a complicated case simple. We will ask for a writing sample.

Benefits

• Health: Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage
• Insurance: Life, disability, and supplemental indemnity plans
• ️ Work-Life Balance: Flexible Time Off for salaried employees, PTO for hourly employees, Paid Sick Time, Paid Parental Bonding Leave, and holiday pay
• Financial Security: 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA
• ‍ Wellness: Employee Assistance Program (EAP) and comprehensive wellness initiatives
• Growth: Access to ongoing learning and development opportunities and career advancement
• At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career!
• Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law.