Director, Product Marketing

Responsibilities

• Positioning and Messaging: Develop and maintain comprehensive messaging kits for all products, ensuring clear differentiation and market positioning.
• Competitive Intelligence: Oversee and enhance the competitive intelligence program to provide actionable insights for sales, marketing, and product teams.
• New Product Launches: Lead go-to-market (GTM) strategy and execution for new product launches, ensuring successful pipeline development and revenue growth.
• Quarterly Feature Launch Communication: Partner with Product to craft and execute communication plans for quarterly feature releases, ensuring alignment across marketing, sales, and customer success.
• Team Leadership: Act as a player/coach to a team of 6 product marketing managers, with continued growth ahead. Comfortable building, structuring, and scaling a growing team, setting the bar for quality, pace, and accountability.
• Team Culture & Talent Development: Drive team energy, raise the bar on ownership & execution, and coach the team toward clear growth paths.
• Request Intake & Prioritization: Own a system for intaking and prioritizing requests from Product, Sales, Events, and other functions, protecting the team’s capacity and keeping priorities clear.
• Amplify the Voice of the Customer: Champion customer insights and ensure they are integrated into product development, marketing, and sales strategies.
• Annual Customer Conference Content Strategy: Collaborate to define and execute content strategy, ensuring alignment with key product narratives.
• Sales Enablement Content: Oversee the development of case studies, product one-pagers, demos, product videos, interactive product tours, and other sales collateral.

Requirements

• 7+ years of experience in marketing, with 3+ years directly managing and developing a team.
• B2B SaaS or technology experience is a plus, not a requirement.
• Proven ability to develop and execute high-impact marketing strategies that drive revenue growth, and to lead, mentor, and inspire a team.
• Deep understanding of market research, competitive analysis, and customer segmentation.
• Experience launching new products and building pipeline.
• Track record of creating sales enablement materials that drive sales success.
• Strong collaborator across Product, Sales, Customer Success, and Marketing leadership, with excellent written and verbal communication skills.
• Experience leading a team through meaningful growth.
• Hands-on familiarity with tools like Salesforce, Asana, ClickUp, Gong, and Eloqua (or comparable platforms).
• A track record of developing and promoting individual contributors into senior roles.

Preferred

• AI-enabled: comfortable identifying and driving AI-powered systems and automations that take repetitive work off the team’s plate.

Benefits

• Comprehensive Benefits package (medical, dental, vision, etc.) for full-time employees
• Generous PTO to support work-life balance
• Remote working opportunities
• 401K Matching
• Autonomy to grow and find your career path with supportive leadership
• 12-week Paid Parental Leave
• Inclusive and diverse environment
• NEOGOV does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, protected military status, or other non-merit factors.