Director, Product Marketing

USA (Hybrid)

$173K/yr – $291K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own and articulate Morning Consult's category strategy and lead end-to-end product launches while shaping market position through cross-functional partnerships and competitive intelligence.

  • Own portfolio-wide positioning and GTM narratives
  • Drive market insight, competitive intelligence, and executive-level positioning
  • Collaborate with Product, Sales, Demand, and Content to move pipeline

Job Description

Responsibilities

  • Set product marketing strategy for Morning Consult's full product portfolio — positioning, messaging, and go-to-market narrative, from foundational value proposition through individual launch narratives.
  • Build and maintain a forward-looking view of the market and competitive landscape, and convert what you see into a proactive point of view for how Morning Consult shows up — before competitors force our hand.
  • Lead major product launches and announcements end-to-end, in partnership with Product leadership: define the strategy, align cross-functional stakeholders, and own the outcome, not just the launch date.
  • Serve as the credible, trusted voice of product marketing to Sales leadership — build the kind of relationship where your read on positioning and market timing genuinely changes how deals get run, not just what's in the deck.
  • Own competitive intelligence for the organization: know what competitors are saying and doing before the rest of the company does, and set the standard for how we differentiate against it.
  • Partner with Demand Generation, Growth, and Content to turn positioning into the campaigns, collateral, and enablement that actually move pipeline and adoption.
  • Represent product marketing in conversations with executive leadership on category strategy and market positioning, carrying real authority to shape those decisions, not just report on them.
  • Partner with Product so that market and customer insight actively shapes the roadmap, rather than following it after the fact.

Requirements

  • 8–12+ years of experience in product marketing at a B2B SaaS, data, or intelligence-driven company, including meaningful time setting portfolio-level positioning and go-to-market strategy — not just individual product launches.

Preferred

  • Depth in market research, data-as-a-service, or consumer/data intelligence go-to-market is a strong plus — several of our most important narratives sit squarely in that territory.

Benefits

  • Please see an overview of Morning Consult’s benefits on our Career Page.
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Morning Consult

3.1 Glassdoor

A global decision intelligence and AI company changing how leaders make decisions, Morning Consult is redefining market research. By combining our next-gen global survey engine, research expertise and AI technology, we deliver instant, always-on consumer insights at a global scale. With the world’s largest proprietary survey data collection engine—spanning 100+ markets, 35,000 daily surveys, and 80M+ historical responses—we provide real-time, decision intelligence that empowers companies to act at the speed of change.

Founded in 2014
Washington, District of Columbia, USA
374 employees (16 in marketing)
46% recommend to a friend
42% CEO approval

Salaries

Posted range

$173K/yr – $291K/yr

Taken straight from the job posting.

See all Morning Consult salaries

Funding

Total Funding
$91M
Last Raise
$60M
Series B, 5 years ago

Funding History

  • Jun 2021
    Series B • $60M
  • May 2020
    Series A • $31M
  • May 2019
    Angel

Traffic Signals

Monthly Visitors
149.5K
Monthly Google Ads Budget
$16.9K
Traffic Source Mix
Search
38.1%
Direct
47.5%
Referral
9%
Social
4.4%
Paid
0.8%

Headcount Trend

Current headcount: ~376

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Director, Product Marketing

Morning Consult · USA · Hybrid