Director of Product Marketing

Parsippany, NJ (On-site)

$180K/yr – $230K/yrDirector/Executive10+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive the category through strategy, roadmap, pricing, and lifecycle management, partnering with sales and product teams to grow brand and revenue while shaping market direction.

  • Own category strategy and P&L
  • Lead go-to-market, lifecycle, and pricing decisions
  • Collaborate across sales, product, and marketing to achieve growth

Job Description

Responsibilities

  • Execute short- and long-term product marketing strategies and achieve annual KPI.
  • Advance the company’s vision for brand awareness, market share, and product innovation
  • Manage category P&L to achieve targeted revenue and profit goals.
  • Lead short- and long-term product roadmap development in collaboration with internal teams, primarily product divisions at headquarters.
  • Identify new category opportunities and develop compelling product propositions and pricing strategies; present business cases to support proposals.
  • Serve as the category expert on industry trends, regulatory requirements, competitive activity, pricing, and marketing intelligence; analyze and share consumer and buyer insights across categories.
  • Partner with sales teams to drive sell-through and maintain healthy inventory levels.
  • Support forecasting efforts to ensure inventory availability and sales performance.
  • Participate in product line reviews to expand the business and achieve growth objectives.
  • Manage the product lifecycle, including sell-through strategies, promotional budgets, PSI alignment, and end-of-life transitions.

Requirements

  • Strong background in financial planning, marketing strategy, product positioning, sales planning, competitive analysis, customer insights, product development, and client relationship management.
  • Minimum of 10+ years of experience in product or brand management; at least 5 years in the home appliance industry required.
  • Office-based work environment; may require lifting up to 50 pounds.
  • Willingness to travel regularly, both domestically and internationally.

Benefits

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 40 1(k)
Midea America logo

Midea America

3.7 Glassdoor

Midea America Corp. is the U.S. subsidiary of Midea Group, one of the world’s largest and most trusted home appliance companies. Headquartered in Parsippany, New Jersey, with an innovation hub in Louisville, Kentucky, we’re focused on reimagining how appliances can make life a little easier for U.S. consumers. We believe innovation should be both accessible and affordable — offering thoughtfully designed, surprisingly practical products that meet consumer needs. That’s why our lineup, from refrigerators and ranges to air conditioners, laundry solutions, and floor care, is built to deliver reliable performance, intuitive convenience, and everyday value. Backed by the global strength of Midea Group, which invests billions in R&D and operates in more than 200 countries, our U.S. teams are empowered to think boldly, act locally, and execute with purpose.Whether you're an engineer, marketer, designer, or builder of ideas, we’re looking for passionate people who want to help shape the brand, reimagine appliances, and improve life at home—and have fun doing it.

Founded in 1968
Parsippany, New Jersey, USA
534 employees (50 in marketing)
63% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$6.1K
Traffic Source Mix
Search
25.1%
Direct
69.5%
Referral
4.7%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~534

Marketing Team

Marketing Team Size
40 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

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