Responsibilities

• Lead go-to-market (GTM) strategy across MacroHealth's full portfolio in partnership with Commercial and Product leadership, ensuring a cohesive product narrative across the Marketplace Platform.
• Lead and develop MacroHealth's Product Marketing function, managing and coaching a Product Marketing Manager while building the team's playbooks, processes, and capabilities.
• Partner with Product, Sales, Account Management, and Executive leadership to shape product direction and translate the roadmap into market-ready positioning and messaging.
• Own competitive and market intelligence, anticipating market shifts and proactively adjusting strategy to stay ahead of competitors and surface differentiation for Sales.
• Evaluate new market segments and expansion opportunities across the portfolio, informing where MacroHealth should extend its go-to-market focus next.
• Lead end-to-end GTM launch planning and execution for new products and major product enhancements, from strategy through cross-functional rollout and post-launch measurement.
• Build and scale Sales enablement to increase win rates and improve buyer conversations.
• Support pricing and packaging strategy in partnership with Finance, Product, and Executive leadership, providing market and competitive input to inform decisions.
• Bring market and competitive insight directly into product investment and roadmap conversations with Executive leadership, helping shape where MacroHealth invests next.
• Drive customer engagement and advocacy, identifying customer champions, developing case studies and success stories, and creating peer-to-peer proof points that strengthen our GTM narrative.

Requirements

• 10+ years of experience across B2B marketing, product, or commercial roles, including 5+ years specifically in B2B product marketing.
• 5+ years healthcare or health tech industry experience required; experience marketing to health plans, payers, TPAs, or benefits brokers is a strong plus.
• BA/BS required; MBA preferred.

Preferred

• People management experience strongly preferred—proven ability to lead, coach, and develop product marketing talent.

Benefits

• A people-first culture where your work directly shapes how employees experience the company.
• The opportunity to blend technology, compliance, and human connection.
• A mandate — not just permission — to experiment with and implement AI, with real influence over how we evolve our tools and ways of working.
• A chance to experiment with AI and automation to elevate efficiency and insight.
• Collaborative team that believes in continuous improvement.
• Direct impact on strategic growth and enterprise value creation.
• Executive-level visibility and influence.
• Opportunity to architect and build at scale.
• Competitive compensation package including base salary, bonus, equity, comprehensive benefits, and flexible work options.
• Mission-driven culture modernizing healthcare.