Own the go-to-market and product marketing for healthcare AdTech to drive adoption and revenue.

• Go-to-Market Strategy: Develop and execute GTM plans for new and existing healthcare AdTech products, including audience solutions, media activation, and measurement capabilities.
• Positioning & Messaging: Craft clear, differentiated product positioning and customer-focused messaging tailored to healthcare marketers, payers, providers, and life sciences.
• Product Marketing Strategic Planning: Partner with marketing on strategic marketing planning and integrated campaigns that drive product adoption, customer engagement, and pipeline growth; leverage performance data to optimize messaging and GTM strategies.
• Sales Enablement: Partner with commercial strategy, product, marketing and sales to create materials that drive pipeline and revenue, including pitch decks, one-pagers, case studies, and playbooks.
• Market Research & Insights: Conduct market analysis to understand healthcare marketing trends, regulatory considerations, and competitor offerings; translate insights into product and marketing strategy.
• Customer Advocacy & Voice of Customer: Develop customer insight-gathering initiatives (e.g., customer advocacy program) and integrate feedback loops into product strategy.
• Cross-Functional Leadership: Collaborate with product leaders to influence roadmaps, ensuring customer needs, compliance requirements, and market opportunities are prioritized.
• Thought Leadership: Collaborate with marketing to develop expert-led content (e.g., speaking sessions, whitepapers, webinars, conference materials) that positions the company as a trusted leader in healthcare advertising innovation.
• Metrics & Optimization: Set KPIs for launches and campaigns, monitor results, and refine strategy to boost adoption and revenue.