Responsibilities

• Own the positioning for the Rippling platform. Develop and continuously sharpen the core value proposition for Rippling's platform (including data and AI offerings).
• Sharpen the differentiating AI narrative. Build, maintain and deploy value propositions & reasons to believe that help the market understand why Rippling's approach is differentiated.
• Lead launch strategy end-to-end. Own launch briefs, messaging, and go-to-market plans for major product releases, partnering with Product, Sales, Enablement, Demand Gen, and Content to land each launch with a coherent story and creative distribution.
• Build field-ready enablement. Create the talk tracks, competitive battlecards, demo narratives, and proof points that help customer facing teams.
• Partner deeply with Product. Sit close to Product and Engineering leadership to understand/influence the roadmap and bring products from development to launch.
• Develop and manage a high-performing product marketing team. Hire, coach, and grow the PMM org, and build the operating cadence and holding high standards.
• Measure what's working. Define and track leading and lagging indicators for messaging and launch effectiveness.

Requirements

• 8+ years of B2B product marketing experience, with direct experience marketing platform, data, or AI products
• A track record of building clear narratives for technical or platform products, and translating them into messaging that resonates with both technical and business buyers
• Proven experience leading and developing high-performing product marketing teams in fast-paced, high-growth environments
• Deep comfort partnering with Product and Engineering leadership
• Experience building and scaling field enablement across talk tracks, competitive positioning, and objection handling
• Excellent written communication skills and an obsession with precision and clarity .
• Demonstrated cross-functional leadership and the ability to thrive in ambiguity