Director, Product Marketing

Responsibilities

• Define and own the employer narrative and positioning that shows how the market sees Handshake, so that employers and CHROs see us as a strategic hiring partner rather than a college job board
• Create and evolve the category story for the employer buyer, elevating our message beyond product features to win mindshare in a crowded HR tech landscape
• Build thought leadership and content channels that put Handshake leaders in front of CHROs and senior talent decision-makers, growing executive awareness and pipeline influence
• Lead, coach, and grow a team of 3-4 product marketers, setting a high bar for craft and strategic thinking across employer-side launches
• Partner with Product, Sales, and Marketing leadership to translate roadmap and customer insight into launches and messaging that drive adoption and revenue
• Align with product marketing on the EDU side and adjacent teams, including Handshake AI and our learning offerings, to keep one unified Handshake story across audiences

Requirements

• 8+ years in B2B product marketing, including leading a team of product marketers
• A track record of creating or evolving a category, with the vision to reposition a company or product in the market
• Experience elevating a narrative beyond the product, rather than selling primarily on features and specs
• Experience marketing a marketplace or employment-related product, where the value comes from connecting both sides
• Experience building executive-level content and thought leadership that reaches senior buyers such as CHROs
• Strong cross-functional partnership with Product, Sales, and executive leadership on launches and go-to-market
• Exceptional strategic storytelling and writing, with a high bar for craft in your own work and your team's
• Based in the San Francisco Bay Area and able to work from our SF office

Preferred

• HR tech or recruiting technology background, or existing relationships with talent and HR leaders
• Experience marketing to both a supply side and a demand side of a two-sided network

Benefits

• Ownership: Equity in a fast-growing company
• Financial Wellness: 401(k) match, competitive compensation, financial coaching
• Family Support: Paid parental leave, fertility benefits, parental coaching
• Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
• Growth: $2,000 learning stipend, ongoing development
• Remote & Office: Internet, commuting, and free lunch/gym in our SF office
• Time Off: Flexible PTO, 15 holidays + 2 flex days
• Connection: Team outings & referral bonuses