Director of Product Marketing – Genius (Small Business & Retail)

Austin, TX (Unknown)

$170K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own and scale the go-to-market strategy for Genius, lead product marketing and cross-functional initiatives to drive adoption, revenue growth and market share across priority segments.

  • Define positioning and messaging that win in competitive markets
  • Orchestrate launches and optimize performance with data-driven insights

Job Description

Responsibilities

  • Shape and scale the go-to-market strategy for Genius, driving product adoption, revenue growth and market share across priority customer segments
  • Lead and grow a high-performing team of product marketers, creating a culture of ownership, innovation and continuous development
  • Define differentiated product positioning and messaging that clearly communicates value and wins in competitive markets
  • Orchestrate product launches that deliver measurable impact, from awareness through to product usage and commercial success
  • Build segmentation frameworks that unlock new growth opportunities, using data to identify high-potential markets and expansion paths
  • Turn market, customer and competitive insights into clear strategies that influence product direction and business outcomes
  • Enable sales teams to win by creating impactful tools, narratives and experiences that strengthen the buyer journey and accelerate deal success
  • Track and optimize performance, using insights such as win rates and adoption metrics to continuously improve strategy and deliver results

Requirements

  • 8+ years of experience in product marketing, with a strong track record of driving go-to-market success and product growth
  • Proven success launching and scaling products within multinational or global organizations
  • Deep understanding of the retail industry and point of sale ecosystems
  • Strong commercial mindset with the ability to translate market insights into growth strategies and measurable outcomes
  • Experience leading cross-functional initiatives and influencing senior stakeholders across product, sales and marketing
  • Analytical thinking and financial acumen, with the ability to size markets and prioritize opportunities effectively
  • A collaborative, ownership-driven mindset with the confidence to lead, challenge and create impact

Benefits

  • A competitive salary and benefits package that recognizes your contribution
  • Opportunities to grow your skills and build your career within a global business
  • Access to learning, development and on-the-job experiences that expand your expertise
  • A supportive, inclusive team environment where your ideas and input matter
  • Time to give back through community and charity initiatives
  • A global employee assistance programme to support your wellbeing
  • Recognition through a global platform that celebrates your achievements
Global Payments logo

Global Payments

Global Payments (NYSE: GPN) is a leading payment technology and software company that powers commerce for businesses of all sizes worldwide. We help businesses grow with confidence by delivering innovative solutions that enable seamless payment acceptance, smarter operations and exceptional client experiences – online, in store and everywhere in between. With its global reach, local expertise and scale, Global Payments manages trillions in payments volume and billions of transactions across more than 175 countries. Headquartered in Atlanta, Georgia, Global Payments is a Fortune 500® company and a member of the S&P 500. Learn more at company.globalpayments.com and follow Global Payments on X (@globalpayinc), LinkedIn and Facebook.

Founded in 1967
Atlanta, Georgia, USA
25K employees

Salaries

Posted range

$170K/yr – $180K/yr

Taken straight from the job posting.

See all Global Payments salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.8B
Last Raise
$1.8B
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $1.8B

Traffic Signals

Monthly Visitors
768.7K
Monthly Google Ads Budget
$859.6K
Traffic Source Mix
Search
13.8%
Direct
13.8%
Referral
5.7%
Social
8.5%
Paid
57.3%

Headcount Trend

Current headcount: ~25.3K

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