Director, Product Marketing

Atlanta, GA (Remote)

$160K/yr – $185K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and systematize product storytelling across Fluxx with multi-channel GTM, while building launch machinery and Sales enablement, using AI to scale content and keep messaging current.

  • Product narrative ownership: positioning and messaging across platform and add-ons.
  • GTM execution and readiness: multi-channel campaigns, sales enablement, and internal alignment.
  • Voice of customer synthesis in positioning and competitive strategy to guide leadership decisions.

Job Description

  • Own Fluxx's product positioning, messaging frameworks, and narrative architecture across the platform and add-ons
  • Develop persona-specific messaging across the customer lifecycle
  • Define our competitive differentiation strategy and partner with executive leadership to shape GTM direction and product narrative
  • Partner with Product on launch strategy (timing, positioning, naming, sequencing) while Product owns project management
  • Own integrated GTM execution across multi-channel campaigns, team training, and ready collateral ahead of launch
  • Drive internal readiness across Sales, CS, and Marketing
  • Build and improve automated, repeatable launch systems using AI and workflow tooling
  • Provide the strategic input and messaging foundation Sales Enablement needs for pitch decks, battlecards, one-pagers, and objection handling guides
  • Lead voice of customer synthesis into actionable GTM and positioning recommendations
  • Monitor market trends and competitive dynamics, surfacing patterns to leadership
Fluxx logo

Fluxx

3.6 Glassdoor

Fluxx has a mind for technology and a heart for philanthropy. Our secure cloud-based platform makes collaboration, clarity, and organization of data effortless. Your grantmaking organization can dramatically shorten its processes and make more strategic decisions with Fluxx. Take your grantmaking to new heights with Fluxx’s robust automation, key integrations, and versatile reporting for grants, investments, employee giving, contracts, and more.

Founded in 2010
San Francisco, California, USA
151 employees (17 in marketing)
69% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
365.4K
Monthly Google Ads Budget
$10.6K
Traffic Source Mix
Search
17.3%
Direct
69.6%
Referral
11.3%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~151

Marketing Team

Marketing Team Size
11 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$51.4M
Last Raise
$29.2M
Series Unknown, 5 years ago

Funding History

  • Apr 2021
    Series Unknown • $29.2M
  • Mar 2017
    Series B • $16M
  • Aug 2015
    Series A • $6.2M

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