Responsibilities

• Own automotive GTM and full-funnel marketing, including sales enablement, AR/PR, and demand generation.
• Develop compelling messaging, positioning, and enablement materials for partner marketing and sales.
• Create scalable materials for business development and partner sales teams (buyer personas, stories, decks, website updates, videos).
• Build a full product marketing playbook with collateral libraries and presentation suites.
• Translate customer buying reasons into resonant messages across audiences and channels.
• Produce visually appealing sales enablement assets that accelerate customer understanding.
• Identify and validate potential GTM partnerships with cross-functional collaboration.
• Own demand generation campaigns spanning digital channels and flagship events such as CES.
• Develop an integrated AR/PR strategy to position Aeris as a thought leader in connected automotive tech.
• Act as a credible product spokesperson, articulating the Aeris vision with executive presence.
• Leverage AI tools to enhance content, insights, and campaign optimization.
• Champion AI adoption to accelerate outcomes and drive marketing innovation.
• Act as a high-energy change agent across product, engineering, sales, and marketing.
• Operate with executive presence in a fast-paced, startup-like environment.

Requirements

• 10+ years of directly relevant B2B SaaS or PaaS product marketing experience with enterprise sales cycles.
• Strong credibility in the automotive software space and knowledge of market dynamics.
• Startup-savvy operator who can start from scratch, iterate, and thrive without a fixed playbook.
• World-class writer capable of deep-dive product messaging at both high and feature levels.
• Visual thinker with ability to craft intuitive graphics that anchor understanding.
• Cross-functional project management experience across product, marketing, sales, and customer success.
• Experience building and managing partner marketing programs with operational rigor.
• Hands-on experience with AI tools to drive marketing innovation and performance.
• Experience with the marketing tech stack (demand gen platforms, CRM, analytics, events).
• Past exposure to IoT, mobility, cloud, or analytics is highly valued.

Preferred

• Prior experience in the automotive industry.
• Graphic design execution capabilities.
• An MBA.