Director of Product Marketing at ComPsych Corporation | USA | $150K/yr – $165K/yr

ComPsych Corporation

Director of Product Marketing

USA (On-site)

$150K/yr – $165K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

Job Summary

Drive product marketing as a core function, shaping GTM and messaging for launches and ongoing growth.

Own end-to-end product messaging and positioning to connect customer pain points with product capabilities.
Must-have: 8+ years in product marketing with end-to-end GTM experience.
Standout: Established, scalable processes and foundational tools for repeatable GTM and enablement.

Job Description

Responsibilities

Establish product marketing as a core function within the company with defined scope, best practices, and processes.
Develop foundational assets such as messaging frameworks, competitive positioning, and product one-pagers.
Create a repeatable go-to-market model for product launches and iterate it over time.
Lead end-to-end product launch planning and execution to ensure commercial success, market adoption, and internal alignment.
Build sales enablement tools and conduct training sessions to increase adoption and effectiveness of tools and content.
Partner with sales and client success to develop a framework to support partnership enablement.
Translate product features into compelling value propositions tailored for different audiences.
Develop the tools and language needed to confidently explain pricing models to prospective and current customers, as well as consultants.
Establish a repeatable, scalable market research and competitive analysis process and maintain a central repository of insights.
Own end-to-end product messaging and positioning with clear, differentiated narratives that articulate value and align with the company’s strategic story.

Requirements

Bachelor’s degree in Marketing.
8+ years of product marketing experience, including proven success building or scaling a PMM function that accelerates growth.
Exceptional strategic storytelling and narrative development skills with the ability to translate complex solutions into clear, compelling value propositions.
Demonstrated success owning end-to-end go-to-market strategy including segmentation, positioning, pricing, and competitive analysis.
Strong cross-functional collaborator with experience working directly with product, sales, and client success.
Strong analytical and financial acumen to synthesize insights from customer data, market intelligence, utilization patterns, and competitive research.
Deep experience partnering with Product to influence roadmap development and align product investment to market opportunities.
Proven ability to create foundational product marketing tools and scale them into repeatable processes.
Proven ability to support pricing and value communication in enterprise sales cycles.
Data-driven mindset with the ability to use insights to influence strategy and execution.

Preferred

Experience working in health care, employer or health plan services preferred
Experience partnering with data science, clinical, or research teams to bring insights to market preferred

Benefits

Full benefits package, including Paid Time Off (PTO), medical, dental, vision, 401(k) with match, robust EAP, wellness program, and much more

ComPsych Corporation

ComPsychR is the worldwide leader in organizational mental health, well-being, and absence management, dedicated to igniting human potential in workplaces across the globe. For over 40 years, we have combined the best in technology with unmatched human expertise to help individuals and their organizations thrive. Our GuidanceResourcesR and AbsenceResourcesR solutions deliver end-to-end mental health, well-being, work-life, health navigation, and absence support to more than 75,000 customers worldwide, touching more than 160 million lives across 200 countries. Visit compsych.com to find out why 40% of the Fortune 500 choose ComPsych for their mental health and absence management needs.

Founded in 1984

Chicago, Illinois, USA

1.2K employees

www.compsych.com