Director, Product Marketing & Competitive Intelligence

New York City, NY (Hybrid)

$185K/yr – $200K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Own Lantern’s competitive intelligence program, shaping market signals, research, and field enablement across ongoing insights, competitive alerts, and strategic recommendations.

  • Own and evolve intelligence infrastructure
  • Deliver field-ready insights and leadership reports

Job Description

Responsibilities

  • Own competitive and market intelligence for the company — what we track, how we gather it, and how it's used
  • Continuously scan public, social, and industry sources — news, social platforms, forums, podcasts, analyst/consultant reports, trade journals — to catch signal early
  • Own and evolve our competitive alerting infrastructure: what we monitor, at what alert level, and how raw signal becomes a field-ready teardown
  • Design and commission original research — paid surveys and studies — when public and internal data can't answer the question
  • Own and run focus groups, advisory-panel research, and other external research relationships as needed
  • Run structured interviews with customers, prospects, and the field to understand why we win and lose
  • Own fast, ongoing insight delivery to the field — battlecards, real-time competitive alerts — in formats they can pick up and use immediately
  • Build and maintain the competitive response playbook: a pre-agreed plan for whether and how Lantern responds to specific competitor moves
  • Establish a commercial confidence baseline and track quarter-over-quarter improvement in how the field sells against our primary competitors
  • Produce a quarterly report for executive leadership on trends, patterns, and forward-looking recommendations

Requirements

  • 7+ years in competitive intelligence, market research, or qualitative research, with direct customer and prospect contact
  • Healthcare or complex B2B employer-healthcare experience required
  • Track record of owning a domain independently — deciding what to track and what to ignore
  • Strong live interview skills: can read a room, probe, and know when to back off
  • Moves fluidly between deep technical detail and executive-level strategic framing
  • Self-directed research instinct across traditional and non-traditional sources
  • Concrete, specific AI fluency — not a checkbox answer
  • Credibility with the field: can get the truth from a seller after a lost deal and turn it into something they'll actually use
  • Strong Candidates will :
  • Have worked in a PE-sponsored, results-oriented culture and are comfortable with compressed timelines and shifting priorities

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short & Long Term Disability
  • Life Insurance
  • 401k with company match
  • Paid Time Off
  • Paid Parental Leave

Lantern

3.3 Glassdoor

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation’s top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation’s largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

Founded in 2011
Dallas, Texas, USA
583 employees (32 in marketing)
56% recommend to a friend
71% CEO approval

Salaries

Posted range

$185K/yr – $200K/yr

Taken straight from the job posting.

See all Lantern salaries

Funding

Total Funding
$93M
Last Raise
Secondary Market, 2 years ago

Traffic Signals

Monthly Visitors
35.1K
Traffic Source Mix
Search
32.3%
Direct
58%
Referral
5.4%
Social
3.6%
Paid
0.6%

Headcount Trend

Current headcount: ~583

Director, Product Marketing & Competitive Intelligence

Lantern · New York City, NY · Hybrid