Responsibilities

• Customer & Market Insight Leadership: Lead customer listening strategies to understand evolving shopper, merchant, advertiser, and partner needs, synthesizing research, usage trends, and competitive insights to inform strategy.
• Anticipate market shifts, competitive threats, and whitespace to define Microsoft’s leadership position, partnering with field and sales teams to influence roadmap prioritization.
• Product Positioning, Messaging & Narrative: Define differentiated positioning and compelling value propositions, translating complex AI capabilities into business impact narratives with proof points and use cases.
• Drive consistent storytelling and alignment across Product, Communications, Sales, and Marketing, shaping the broader category narrative for AI-enabled commerce.
• Go-to-Market Leadership & Enablement: Lead end-to-end GTM strategies—defining launch readiness, success metrics, segmentation, adoption, and growth plans—and orchestrate integrated release motions across launches, tentpole events, and partner activations.
• Equip Sales, Business Development, Marketing, and partner teams with positioning, scenarios, and competitive differentiation through scalable enablement materials, playbooks, and training assets.
• Product Strategy & Cross-Functional Partnership: Serve as a strategic partner to Product and Engineering throughout the product lifecycle, influencing roadmap with customer empathy, market insight, and competitive perspective.
• Frame business opportunities, prioritize customer problems, and identify monetization pathways for emerging AI commerce scenarios.
• Collaborate across Microsoft AI, Bing, Copilot, Edge, Advertising, Merchant, and partner ecosystems to align product and GTM priorities.
• Thought Leadership & Industry Engagement: Represent Microsoft’s AI commerce strategy in customer conversations, executive briefings, and industry events. Position Microsoft as a leader in conversational commerce, contributing to executive presentations, blogs, keynotes, and external storytelling.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing, business planning, or product strategy
• OR Bachelor' Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, business planning, or product strategy
• OR equivalent experience.
• 10+ years in Product Marketing, Product Management, Strategy, or Business Planning across consumer tech, commerce, AI, or digital platforms.
• Proven experience partnering with Product and Engineering to shape strategy and influence roadmap.
• Experience in positioning, messaging frameworks, and customer-centric narratives for innovative products.
• Experience leading cross-functional GTM initiatives across complex organizations.
• Deep understanding of digital commerce, online shopping behaviors, marketplaces, advertising, merchant platforms, or retail tech.
• Experience with written and verbal communication to executive audiences.
• Proven ability to thrive in ambiguous, fast-moving, collaborative environments.

Preferred

• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years in product marketing, business planning, or product strategy OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing, business planning, or product strategy OR equivalent experience.