Responsibilities

• Own the end-to-end core Product Marketing strategy for Adobe Education Institutions, including market strategy, positioning, commercialization, product launches, customer insights, and GTM execution
• Focus on driving growth with the Creative & Business Professional audiences spanning Adobe’s full portfolio including Creative Cloud, Photoshop, Illustrator, Premier e, Firefly, Acrobat, Express, Student Spaces and much more.
• Lead market analysis and build cases to identify, prioritize and scale future growth segments, audiences, products and geographies
• Lead GTM strategy and execution for major product launches, ensuring cross-functional alignment across Product, Sales, Marketing, Customer Success, and Executive Leadership.
• Build and continuously evolve the foundational GTM deliverables for the Creative & Business Professional audiences including messaging, positioning, difficulties, use cases, offers, product launches, roadmap development, sales enablement, personas and competitive insights
• Define and refine Ideal Customer Profiles (ICP), segmentation strategy, and target audiences to improve growth across institution types, buyer personas, and global markets.
• Use data to set and track ambitious growth targets for important measures including Annual Recurring Revenue (ARR) and Monthly Active Users (MAU)
• Partner closely with Product Management to influence product strategy, roadmap prioritization, packaging, pricing, licensing, offers and investment decisions based on customer insights, market trends, and competitive intelligence.
• Develop an inspiring B2B Institution vision and roadmap while partnering closely with Product, Sales, Demand Gen and many other teams to quickly execute
• Scale the B2B Enterprise GTM multi-touch model including optimizing KPIs at each stage in the buyer journey to improve conversion rates, engagement, cross-sell, up-sell and retention

Requirements

• 12+ years in B2B Enterprise Product Marketing
• 6+ years of people management experience.
• Deeply understands the B2B Enterprise GTM funnel and buying journey
• Expert at core Product Marketing craft including messaging, product strategy, GTM launch and sales enablement
• Can build strong relationships and execute a strategy across large matrixed organizations
• Has built and managed high performing B2B Product Marketing teams that have driven measurable results
• Has worked with distributed teams to grow a global business and scale new markets / segments
• Motivated to reach big goals and operate in a rapidly changing environment
• Comfortable using complex data to inform prioritization and resourcing
• Exceptional drive for results, strategic thinking and communication skills

Preferred

• Experience in education industry is a plus but not required
• Experience with Adobe Creative & Productivity products is a plus but not required