Responsibilities

• Contribute to the annual strategic plan and deliver key initiatives to drive sales and profitability.
• Communicate product strategy to Product Management and Marketing for alignment and execution.
• Serve as the liaison with Engineering, Sourcing, Operations, Customer Service, Sales, and Finance.
• Partner with Operations, Engineering, Product Management, and Supply Chain to optimize product profitability.
• Improve the New Product Process with Engineering and cross‑functional teams.
• Manage the product portfolio to align with market trends and opportunities.
• Support sales with research and analysis for PAC, including pricing, financial models, and competitive insights.
• Oversee all aspects of product development—specifications, packaging, pricing, and lifecycle planning.
• Establish metrics for new product performance and report results to the GM
• Monitor competitor activity and inform leadership of new products, technologies, and pricing strategies.
• Attend sales meetings, customer visits, and industry events; conduct product training as needed.
• Identify technology and market trends and update business strategy accordingly.
• Evaluate potential alliances and acquisition targets; develop supporting business cases.
• Collaborate with e‑Business, Retail, Distribution Sales, Lighting Agents, National Accounts, and international teams.
• Lead product launch strategy to ensure consistent messaging across samples, events, displays, and marketing materials.