Director of Product & Lifecycle Marketing

Atlanta, GA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive market planning and research to power product launches and cross-functional marketing at Priority.

  • Must-have: Market planning and market research experience guiding data-driven decisions.
  • Standout: Cross-functional leadership and ability to align marketing with business goals.
  • Standout: Experience developing strategic campaigns and driving customer engagement and revenue.

Job Description

Responsibilitie­s

  • Oversee strategic marketing initiatives to support product launches, go-to-market strategies, and customer lifecycle engagement.
  • Lead market planning, conduct market research, and develop innovative strategies to optimize sales and customer acquisition.
  • Collaborate with cross-functional teams to align marketing efforts with business goals.

Requirements

  • Proven experience in Market Planning and Market Research to drive data-driven decision-making and identify opportunities.
  • Expertise in Marketing Management, including developing and executing strategic campaigns and initiatives.
  • Solid understanding of Marketing and Sales principles to align strategies and increase customer engagement and revenue.
  • Strong leadership and team collaboration skills, with the ability to drive results in cross-functional environments.
  • Exceptional written and verbal communication skills.
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent experience is preferred.

Preferred

  • Experience in product marketing and customer lifecycle management is a strong advantage.
  • MBA or equivalent experience is preferred.
Priority logo

Priority

3.7 Glassdoor

Priority is for leaders who want to challenge tradition and drive impact, no matter their title or industry. We combine payables, merchant services, and banking and treasury solutions into one unified commerce engine — so leaders are primed to accelerate cash flow and optimize working capital.

Founded in 2005
Alpharetta, Georgia, USA
1.4K employees (29 in marketing)
70% recommend to a friend

Traffic Signals

Monthly Visitors
221.2K
Monthly Google Ads Budget
$94.3K
Traffic Source Mix
Search
11.1%
Direct
41.9%
Referral
46.4%
Social
0.1%
Paid
0.3%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
15 (1% of company)

Funding

Total Funding
$72.3M
Last Raise
Post IPO Debt, 7 months ago

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