Own product marketing and content engine across a multi-product B2B portfolio, delivering clear positioning, GTM playbooks, and buyer-focused messaging.

• Product Marketing - Own the product marketing strategy across Modernize’s multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
• Product Marketing - Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
• Product Marketing - Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging.

• Content Marketing - Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement.
• Content Marketing - Lead the creation of high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
• Content Marketing - Manage and develop a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines.
• Content Marketing - Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates.
• Content Marketing - Establish and enforce content standards that reflect Modernize’s brand voice and market authority in the home services vertical.

• Cross-Functional Leadership - Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are aligned to pipeline goals.
• Cross-Functional Leadership - Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign strategy.
• Cross-Functional Leadership - Present strategy, performance, and recommendations to senior leadership in a clear, executive-ready format.
• Cross-Functional Leadership - Identify and flag risks, resource constraints, and prioritization trade-offs proactively, with a clear recommendation for resolution.

• Requirements and governance: 8+ years in B2B product/content marketing, leadership experience, and multi-product enterprise market exposure, with a track record of scalable content and operational processes.