Director, Product Communications

Responsibilities

• Multichannel Storytelling: Develop and lead a unified communications strategy that translates our key pillars - Workforce Identity, Customer Identity, Agentic Identity and AI Security - into clear, compelling stories that resonate across everything from traditional outlets to social media to technical blogs.
• Scale our Partner Program: Direct and help scale Okta’s U.S. partnership PR strategy, developing communications plans to amplify priority narratives and reach enterprise audiences.
• Own the Identity Narrative: Create and run comms campaigns that further establish Okta as the authority on identity in the AI era. Your work will also help position Okta’s product executives as true thought leaders within the AI space.
• Develop Cross-Functional Relationships: Work directly with leaders from various teams including engineering, partnerships and others, to turn product milestones and technical partnerships into news that resonates with our audiences.
• Data-Driven Insights: Utilize social listening and media analytics tools to inform strategies, measure the impact of campaigns, and pivot in real-time based on changing business needs.
• Media Relations & Reputation:
• Top-Tier Engagement: Build and nurture relationships with reporters at publications like Axios, CNBC, The Verge, ISMG, TechCrunch, and WSJ, as well as new media like Substacks, podcasts and paid creators.
• Proactive Communications/Trendjacking: Leverage media relationships to quickly insert Okta’s unique point of view breaking AI, identity, and security news cycles.
• Spokesperson Excellence: Act as a primary PR contact and prepare C-level product executives for media interviews and industry events.
• Team & Executive Leadership:

Requirements

• 15+ years of relevant experience with a Bachelor's degree or equivalent combination of education and work experience
• Typically requires 7+ years of managerial/leadership experience
• Digital Native: You’re fluent in both traditional and new media.
• Proven Track Record: Experience managing communications during major corporate milestones (e.g., M&A, IPOs, or high-profile product launches).
• Storytelling Mastery: The ability to take complex, technical topics and make them accessible and compelling for a general business audience.
• Executive Presence: Comfortable challenging and coaching C-suite executives on their communication style, strategy and execution.
• Education: Bachelor’s degree in Communications, Journalism, or Marketing; an advanced degree is preferred but not required.

Preferred

• Advanced degree is preferred but not required.