Responsibilities

• Develop and lead the North American communications strategy, ensuring alignment with global brand objectives and regional business priorities.
• Drive earned media performance across fashion, luxury, jewelry, watches, lifestyle, business, culture, and entertainment media.
• Establish communications priorities and storytelling opportunities that strengthen brand equity, visibility, and desirability.
• Serve as a strategic advisor to senior leadership on communications opportunities, reputational matters, and market dynamics.
• Manage and mentor the Press & Communications team, fostering a culture of excellence, accountability, and collaboration.
• Cultivate and maintain strong relationships with key editors, journalists, publishers, producers, and media partners across North America.
• Lead proactive press outreach and long-term relationship building to secure impactful editorial coverage.
• Develop compelling narratives that position BVLGARI at the center of luxury, culture, craftsmanship, innovation, and contemporary relevance.
• Oversee all press materials, including press releases, media alerts, talking points, executive messaging, briefing documents, and brand narratives.
• Drive visibility for key business priorities, including jewelry, watches, high jewelry, retail openings, ambassadors, partnerships, and brand initiatives.

Requirements

• 10+ years of communications, public relations, or media relations experience, preferably within luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle sectors.
• Proven track record developing and executing high-impact communications strategies that drive brand awareness and desirability.
• Established relationships across leading fashion, luxury, business, lifestyle, and cultural media.
• Strong leadership experience managing and developing teams.
• Exceptional written, verbal, and presentation skills.
• Strategic thinker with the ability to balance long-term brand building with immediate business priorities.
• Strong executive presence and ability to influence across all levels of an organization.
• Highly organized with exceptional attention to detail and project management skills.
• Comfortable operating within a fast-paced, matrixed global organization.
• Bachelor's degree required.