Director, PR

Baltimore, MD (Hybrid)

$95K/yr – $125K/yrDirector/Executive10+ years expFull time

Posted 7 days ago

Job Summary

Own and guide client relationships and PR program development across assigned accounts, leading strategy, team management, and new business initiatives.

  • Owns end-to-end PR strategy, client management, and program execution across assigned portfolio
  • Leads team, coaching, and new business efforts to grow accounts

Job Description

Responsibilities

  • Effectively lead and manage the agency’s relationships with assigned portfolio of clients
  • Serve as a trusted PR advisor, both internally and externally, proposing strategically-sound recommendations that go beyond industry best practices to achieve client goals and objectives
  • Collaborate with other agency disciplines to ensure we deliver integrated, channel-agnostic programs for clients
  • Consistently mine current best practices, industry trends, and competitive insights to surface new opportunities and new ways of thinking to contribute to overall agency and client success
  • Demonstrate expert knowledge of industry best practices, including the latest advances in media relations strategies, PR tools, analytics and reporting
  • Maintain and grow client relationships while managing expectations and profitability
  • Track client success and help create case studies that help Planit win new business
  • Supervises staff: sets goals, delegates work, and manages performance through ongoing coaching and counseling.
  • Overseeing assigned PR accounts, including developing and implementing PR strategies, and handling budgets for client projects and retainers
  • Develop and execute robust executive visibility programs, including securing speaking engagements, industry awards, and placing bylined articles in key trade publications

Requirements

  • 10+ years of experience in public relations, preferably within an agency setting, with a strong portfolio of B2B, industrial, manufacturing, or commercial clients
  • Experience with B2B influencer management and positioning internal Subject Matter Experts (SMEs) as thought leaders
  • Proven experience in crisis communications, issues management, and corporate reputation management
  • Minimum of a bachelor’s degree in public relations, marketing, communications, or related field
  • Able to flexibly manage multiple accounts in a fast-paced environment while keeping a positive attitude
  • Critical thinker with strong problem-solving skills
  • Able to think beyond the strategic discipline and participate as a creative collaborator within an integrated agency
  • Strong interpersonal skills to foster client, industry, and internal relationships; proven media and influencer relationships preferred
  • Excellent written, verbal, and presentation skills
  • Occasional after-hours work to respond to urgent media requests and/or client needs
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Planit

3.6 Glassdoor

At Planit, we provide businesses with the vision, precision and independence they need to improve the quality of their software and the way they deliver it.As a global leader in quality engineering and assurance solutions, our 2,000+ consultants are at the forefront of the industry. Every day, they test themselves on a variety of challenging projects across our top-tier client base. We are hungry to learn and drive our industry forward. This permeates the fabric of our culture, with core values centred around continuous growth and excellence, as we look to inspire minds and raise the bar.We embrace and encourage diversity. We strive to create an environment that’s productive, welcoming, fair, rewarding, and fun for everyone. We act with integrity and harness sustainability as a catalyst for positive change.Ready to test yourself and grow your career? Visit our Careers tab or www.planit.com/careers

Founded in 1997
Millers Point, New South Wales, AUS
2K employees (28 in marketing)
73% recommend to a friend
91% CEO approval

Salaries

Posted range

$95K/yr – $125K/yr

Taken straight from the job posting.

Public Relations median pay in the United States

$90K/yr

Most pay falls between $70K and $123K. Based on 2,308 salaries.

See all Planit salaries

Marketing Team

Marketing Team Size
12 (1% of company)
Median Career Experience
15.5 years
Median Tenure
10 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
17.6K
Traffic Source Mix
Search
49.3%
Direct
36%
Referral
7.5%
Social
6.1%
Paid
1.1%

Headcount Trend

Current headcount: ~2K
Planit logo

Director, PR

Planit · Baltimore, MD · Hybrid