Responsibilities

• Effectively lead and manage the agency’s relationships with assigned portfolio of clients
• Serve as a trusted PR advisor, both internally and externally, proposing strategically-sound recommendations that go beyond industry best practices to achieve client goals and objectives
• Collaborate with other agency disciplines to ensure we deliver integrated, channel-agnostic programs for clients
• Consistently mine current best practices, industry trends, and competitive insights to surface new opportunities and new ways of thinking to contribute to overall agency and client success
• Demonstrate expert knowledge of industry best practices, including the latest advances in media relations strategies, PR tools, analytics and reporting
• Maintain and grow client relationships while managing expectations and profitability
• Track client success and help create case studies that help Planit win new business
• Supervises staff: sets goals, delegates work, and manages performance through ongoing coaching and counseling.
• Responsible for overseeing assigned PR accounts, including developing and implementing PR strategies, and handling budgets for client projects and retainers
• Develop and execute robust executive visibility programs, including securing speaking engagements, industry awards, and placing bylined articles in key trade publications

Requirements

• 10+ years of experience in public relations, preferably within an agency setting, with a strong portfolio of B2B, industrial, manufacturing, or commercial clients
• Experience with B2B influencer management and positioning internal Subject Matter Experts (SMEs) as thought leaders
• Proven experience in crisis communications, issues management, and corporate reputation management
• Minimum of a bachelor’s degree in public relations, marketing, communications, or related field
• Able to flexibly manage multiple accounts in a fast-paced environment while keeping a positive attitude
• Critical thinker with strong problem-solving skills
• Able to think beyond the strategic discipline and participate as a creative collaborator within an integrated agency
• Strong interpersonal skills to foster client, industry, and internal relationships; proven media and influencer relationships preferred
• Excellent written, verbal, and presentation skills
• Occasional after-hours work to respond to urgent media requests and/or client needs