Director, Portfolio Marketing

Irvine, CA (On-site)

$161K/yr – $305K/yrSenior Level8+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end development, execution, and measurement of cross-portfolio promotions and product offerings, serving as the single accountable leader for program integrity and outcomes; drive strategy, cross-functional alignment, and actionable performance insights.

  • Lead cross-portfolio programs with a focus on strategy, execution, and measurable impact
  • Collaborate with brand teams, Medical Affairs, PR/Communications, and agencies to ensure consistency and quality
  • Define KPIs/KSIs and deliver actionable insights to guide portfolio decisions

Job Description

Responsibilities

  • Own end-to-end development, execution, and performance tracking of cross-portfolio promotional programs and product offering initiatives, serving as the single accountable leader for program integrity and outcomes.
  • Define the strategic framework, creative direction, and commercial application of cross-portfolio promotions, ensuring alignment with broader portfolio strategy and individual brand objectives.
  • Identify and develop multi-brand product offering bundles, tiered programs, and promotional constructs that maximize synergy across the AA portfolio and drive incremental practice revenue.
  • Partner cross-functionally with brand teams, Medical Affairs, PR/Communications, and agency partners to bring cross-portfolio programs to market with consistency and quality.
  • Build and manage a portfolio campaign calendar that maps all major portfolio-level initiatives, ensuring integrated, logically sequenced execution across brands and channels.
  • Coordinate with brand, commercial, and communications teams to align timing, messaging, and channel strategy — minimizing conflicts and maximizing synergy across campaigns.
  • Serve as the connective tissue between brand-level planning and portfolio-level execution, proactively identifying and resolving gaps in activation.
  • Lead the development of HCP-facing tools, resources, and materials that support cross-portfolio programs and product offerings, enabling the field team to effectively communicate the breadth and value of the AA portfolio in clinical and practice settings.
  • Define, track, and report on tactical Key Success Indicators (KSIs) for cross-portfolio promotion and product offering programs, identifying execution gaps and areas of opportunity.
  • Develop and deliver actionable performance insights to inform portfolio strategy priorities and resource allocation decisions.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • 8+ years of progressive experience in brand management, portfolio marketing, or integrated marketing, preferably within aesthetics, pharmaceutical, or healthcare industries.
  • Demonstrated experience developing multi-channel campaigns and strategies
  • Strong program management skills with the ability to build and manage complex, cross-functional campaign calendars.
  • Strong analytical capabilities with experience defining KPIs/KSIs, measuring program performance, and generating actionable insights.
  • Excellent communication and influencing skills, with demonstrated ability to present to senior and executive audiences.
  • Experience partnering with Sales, field teams, and commercial operations to drive program adoption.

Preferred

  • MBA preferred.

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our long-term incentive programs.
Allergan Aesthetics, an AbbVie Company logo

Allergan Aesthetics, an AbbVie Company

3.4 Glassdoor

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more.At Allergan AestheticsTM we believe in the remarkable impact confidence can have on the lives, businesses, and careers of those we serve through our history of a company built on patient-care, education and support of our customers, and our commitment to putting the patients we serve first.That’s why we dedicate ourselves, every day, united by a single purpose: empowering confidence. For our customers, their patients and one another.Review our LinkedIn community guidelines at https://news.abbvie.com/social-media/

Irvine, California, USA
2.3K employees (238 in marketing)
56% recommend to a friend
99% CEO approval

Salaries

Posted range

$161K/yr – $305K/yr

Taken straight from the job posting.

See all Allergan Aesthetics, an AbbVie Company salaries

Marketing Team

Marketing Team Size
213 (9% of company)
Median Career Experience
6 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
54.3K
Monthly Google Ads Budget
$103
Traffic Source Mix
Search
45.9%
Direct
33.6%
Referral
17.3%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~2.3K

Recent News

Allergan Aesthetics, an AbbVie Company logo

Director, Portfolio Marketing

Allergan Aesthetics, an AbbVie Company · Irvine, CA · On-site