Responsibilities

• Conduct comprehensive market research (with analysts) covering market size (TAM, SAM), customer types, competitor offerings etc.
• Identify the product feature requirements of end customers and capture early industry/technology trends to help Tata Electronics develop platform technology portfolio roadmap
• Identify the new markets and opportunities to expand foundry offerings portfolio
• Translate market insights into platform feature offerings that meet end-customer requirements by working with Design, Technology and Business Development teams
• Assist senior management with market analysis and business case to make long-term strategic decisions regarding the foundry product portfolio
• Drive the business case including market size, right time to enter, resources, demand, and pricing model to deliver a technology solution with returns consistent with Tata Electronics growth objectives
• Develop product positioning, placement and messaging that differentiates the portfolio in the marketplace
• Plan and execute all marketing activities during the life cycle of a new product. Create and deploy compelling presentation collateral to articulate the value of Tata Electronics' integrated solutions to the customers and end-users to drive adoption.
• Develop go-to-market plans, customer-facing presentations and positioning for new offerings
• Highlight Tata Electronics’ offerings with strong external presence at technology conferences, trade shows, webinars, etc.