Responsibilities

• Owns & Presents Strategic Cross-Channel Media Plans: Lead the development of strategic media plans for enterprise and priority accounts. This includes aligning objectives and KPIs, defining audience targeting, optimizing media channel mix and tactics, selecting channels/partners, and establishing measurement frameworks to drive full-funnel performance
• Lead Planning Product: Oversee the development and execution of client-facing media planning solutions. This includes facilitating high quality client work, ensuring that processes, teams, and output are maximized for client success
• Oversee Process Improvement & Efficiency: Drive operational efficiency through tools, processes, and product development and enhancements to enable the team to support rapid growth
• Team Management & Leadership: Manage a team of media planners, guiding them in their media strategy development and ensuring consistency in the quality and effectiveness of deliverables. Deliver timely, constructive and actionable feedback to team members to up-level their performance and propel their career development. Support key department initiatives such as recruitment, staffing, training, onboarding and more
• Cross Functional Collaboration: Collaborate with internal teams and clients to ensure media plans align with performance metrics, attribution models, and client KPIs, blending strategic inputs with optimization outputs. Partner with the Data Intelligence team to continuously refine media strategies using incrementality testing results
• New Business Support: Assist the Revenue and Analyst teams by creating collateral development, supporting pitches, and collaborating closely with the dedicated sales lead
• Thought Leadership: Stay in the know on key industry trends, tools, partners, and innovations. Participate in events such as conferences, speaking opportunities, blog content and training. Develop unique and differentiated POVs on market trends
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department