Director, Planning

Responsibilities

• The Director, Planning serves as an essential strategic and operational lead within a planning pod. In this role, you bridge high-level strategy and flawless execution, leading the development of integrated media recommendations while managing day-to-day client relationships.
• You are responsible for translating strategic direction into actionable, audience-first plans that tightly align media placement with creative messaging.
• Operating with a blend of analytical rigor and creative problem-solving, you coach and manage junior planning talent, elevate team output, and ensure operational and financial discipline across assigned accounts.

Requirements

• Manage day-to-day of all media planning work across the team, delegating when possible to ensure even workload across team and allow for individual growth.
• Acts as a reviewer and approver of all work the team completes, getting VP feedback/approval as necessary.
• Ownership of key client list, leading client communication on key media projects and acting as a key point of integration across other departments internally (such as Data & Analytics, CRM, Strategy, Creative, PR.)
• Acts as a strategic lead across clients, bringing a keen eye for how to showcase the strategic direction of media, and ensuring tactical recommendations clearly align.
• Generates creative, ownable ideas to create break-through audience moments that go beyond standard media opportunities, and pushes team to think more creatively on how they approach media recommendations.
• Manages a team, and will balance the need for delegation with support for the projects and plans they’ve been assigned
• Leads team training on trending media topics, media planning approach, process, and tools.
• Coaches team on media deliverables, ways of working, competencies and soft skills to continually improve the client experience and grow team members.
• Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance
• Translate audiences identified by client and Strategy teams into strategic media audiences through the use of 3rd party syndicated audience tools (MRI-Simmons, Resonate, YouGov Profiles), and support teams in creating a clear picture of who the audience is, driving the direction for a strategic media approach

Benefits

• BarkleyOKRP’s Benefits: multiple health insurance options, flexible PTO, life insurance, and 401K.