Director of Philanthropic Marketing & Engagement

Responsibilities

• Lead a data-driven marketing strategy aligned with organizational revenue goals, driving donor acquisition, retention, upgrades, and pipeline growth.
• Own annual revenue and engagement goals for marketing-led initiatives, including digital and individual giving campaigns, peer-to-peer fundraising, cause-marketing partnerships, and ambassador activations.
• Partner with the Development team to generate leads and track marketing-sourced introductions and their progress through the pipeline.
• Identify and scale high-impact growth opportunities across audience segments, channels, and partnerships to increase both brand reach and philanthropic support.
• Monitor campaign performance and key fundraising metrics, using data and insights to optimize marketing effectiveness, conversion, and philanthropic revenue.
• Build and maintain an organizational story bank of Bigs, Littles, families, alumni, and corporate partnerships.
• Partner with Program staff to gather stories and impact data and translate program outcomes into compelling narratives that drive donor engagement, giving, and long-term loyalty.
• Tailor storytelling to each stage of the donor journey (solicitation, cultivation, and stewardship), including impact reports and donor recognition content.
• Lead video and multimedia storytelling for campaigns and signature events.
• Develop compelling brand narratives that communicate BBBS of NYC’s impact and deepen engagement with donors, partners, and the broader community.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, with demonstrated marketing and communications experience, ideally in a nonprofit or mission-driven organization.
• Proven success developing campaigns that drive measurable fundraising results, supported by a portfolio of written, visual, or video storytelling that inspires giving or action. Applicants should be prepared to share specific results.
• Experience in influencer engagement, media relations, or sports and entertainment partnerships; established NYC media relationships are a strong plus.
• Proficiency in graphic design tools (Canva), email marketing tools (Mailchimp), and web and social media analytics.
• CRM and fundraising platforms experience a plus (e.g., Raiser’s Edge & Classy).
• Strong communication, collaboration, and organizational skills, with the ability to manage multiple priorities, work independently, follow through on commitments, and proactively communicate progress and challenges to the Chief Philanthropy and Marketing Officer.
• Passion for the mission of Big Brothers Big Sisters and a commitment to community impact; experience in youth development or mentoring is a plus.

Preferred

• Experience in influencer engagement, media relations, or sports and entertainment partnerships; established NYC media relationships are a strong plus.
• Experience in youth development or mentoring is a plus.

Benefits

• Dental, Health, Vision Insurance
• 403b Retirement Plan
• Hybrid Work Schedule
• 14 Federal Holidays + Office Closures
• Vacation & Sick Time