Director of Philanthropic Marketing & Engagement

Responsibilities

• Lead a data-driven marketing strategy aligned with organizational revenue goals, driving donor acquisition, retention, upgrades, and pipeline growth.
• Own annual revenue and engagement goals for marketing-led initiatives, including digital and individual giving campaigns, peer-to-peer fundraising, cause-marketing partnerships, and ambassador activations.
• Partner with the Development team to generate leads and track marketing-sourced introductions and their progress through the pipeline.
• Identify and scale high-impact growth opportunities across audience segments, channels, and partnerships to increase both brand reach and philanthropic support.
• Monitor campaign performance and key fundraising metrics, using data and insights to optimize marketing effectiveness, conversion, and philanthropic revenue.
• Build and maintain an organizational story bank of Bigs, Littles, families, alumni, and corporate partnerships.
• Partner with Program staff to gather stories and impact data and translate program outcomes into compelling narratives that drive donor engagement, giving, and long-term loyalty.
• Tailor storytelling to each stage of the donor journey (solicitation, cultivation, and stewardship), including impact reports and donor recognition content.
• Lead video and multimedia storytelling for campaigns and signature events.
• Develop compelling brand narratives that communicate BBBS of NYC’s impact and deepen engagement with donors, partners, and the broader community.

Requirements

• Storytelling: Finds, shapes, and tells stories in writing, visuals, and video that move people to give and volunteer.
• Revenue Orientation: Thinks in terms of goals, conversion, and connects every campaign to a fundraising outcome.
• Data & Analytics: Uses performance data to set goals, track results, and make decisions.
• Relationship Building: Builds trusted relationships with ambassadors, media, and colleagues across departments.
• Project Management: Skilled at planning, organizing, and executing marketing and communication projects on time.
• Exceptional Follow-Up and Follow Through: Ensures clear communication and holds themselves and others accountable to meet deadlines.
• Attention to Detail: Maintains accuracy and consistency in all marketing materials, both visually and textually.
• Engage in Research and Learning: Continuously seeks new knowledge and skills to stay updated in the ever-evolving marketing and communication landscape.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, with demonstrated marketing and communications experience, ideally in a nonprofit or mission-driven organization.
• Proven success developing campaigns that drive measurable fundraising results, supported by a portfolio of written, visual, or video storytelling that inspires giving or action. Applicants should be prepared to share specific results.

Benefits

• Dental, Health, Vision Insurance
• 403b Retirement Plan
• Hybrid Work Schedule/Flexible Work Arrangements
• 14 Federal Holidays + Winter Office Closure
• Generous Vacation & Sick Time