Responsibilities

• Own the strategy, execution and commercial performance of our US paid media investment, balancing revenue growth, customer acquisition, profitability and long-term brand health across a portfolio exceeding $50M in annual spend.
• Lead the daily operating rhythm of the performance media team, partnering closely with channel managers on campaign architecture, bidding strategies, audience development, Shopping feed optimization, creative testing, attribution, budget allocation and experimentation.
• Develop a culture of continuous testing and learning, using incrementality, measurement and commercial outcomes—not platform recommendations alone—to guide investment decisions.
• Partner closely with Brand Marketing and the Global Media organization to develop integrated full-funnel media strategies that strengthen brand demand while maximizing demand capture across performance channels.
• Build strong partnerships across Ecommerce, Analytics, CRM and Creative to improve measurement, landing page performance, customer acquisition and creative effectiveness.
• Serve as the organization’s subject matter expert on the rapidly evolving digital advertising landscape, translating new platform capabilities into scalable competitive advantages.

Requirements

• Extensive hands-on experience managing large-scale performance marketing programs and have personally owned media investments at meaningful scale, ideally managing annual budgets of $50M or more.
• Able to discuss commercial strategy with senior leadership as well as review campaign structures with channel managers.
• Understand how to balance short-term performance with long-term brand growth and can influence stakeholders across Brand Marketing, Ecommerce and Global Media.
• Knowledge on topics such as Google Search campaign architecture and Smart Bidding, Shopping strategy and product feed management, Performance Max structure, segmentation and measurement, Broad Match, Demand Gen and YouTube's role across the customer journey, Meta Advantage+ and AI-driven campaign automation, Attribution, incrementality and measurement in a privacy-first world, Server-side tracking and first-party data activation, Affiliate strategy and Creator Commerce as scalable acquisition channels, and how AI platforms like OpenAI are reshaping search, discovery, advertising and commerce.

Preferred

• Experience leading in-house performance media teams or coaching and guiding teams through deep subject matter expertise.

Benefits

• medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.