Responsibilities

• Act as a senior, trusted advisor to clients, clearly explaining marketing performance, insights, and recommendations
• Develop measurement frameworks aligned to campaign and business objectives
• Translate complex data into clear narratives, executive summaries, and client-ready recommendations
• Partner with Demand Strategy and Media teams to inform planning and optimization decisions
• Establish and maintain KPI definitions, benchmarks, and reporting standards
• Collaborate with channel and technical teams to validate tracking, data availability, and limitations
• Guide clients through reporting needs, priorities, and interpretation of results
• Lead performance readouts, retrospectives, and ongoing optimization discussions
• Manage team assignments and support the development of analytics talent

Requirements

• 8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment
• Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics
• Extensive knowledge of ABM campaign measurement frameworks and success metrics
• Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences
• Experience working with platforms such as GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
• Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
• Experience partnering cross-functionally with strategy, media, data, and client teams
• People leadership experience and comfort balancing multiple client engagements

Benefits

• - 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.