Responsibilities

• Lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations.
• Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale.
• Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets.
• Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
• Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
• Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling.
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making.
• Build and oversee Scopely’s UA pod in Shanghai, China.
• Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement.
• Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems.
• Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value.