Senior Director - Performance Marketing (Remote)
Puffy
New York City, NY (Remote)
In-houseFull-timeSenior level
3 hrs ago
DIRECTOR OF PERFORMANCE MARKETING
Emeryville, CA
$175K/yr – $200K/yrDirector/Executive8+ years expFull time
Posted 7 months ago
Job Summary
Drive multi-channel performance marketing leadership across paid media, CRM, and partnerships to optimize CAC/ROAS and growth for Title Nine.
- Own multi-channel performance strategy and budgets across paid media, CRM, and partnerships.
- Must-have: Strong analytics, with GA4, dashboards, and modeling to translate data into action.
- Standout: Leadership across cross-functional teams with quarterly planning and cross-functional impact.
Job Description
Responsibilities
- Lead performance marketing across paid media (search, social, programmatic, CTV), performance-driven CRM (email and SMS), affiliates, and partnerships.
- Define and own performance KPIs, including CAC, ROAS, MER, LTV, and payback period; forecast results and influence budget allocation.
- Optimize channel mix based on incrementality, efficiency, and long-term customer value.
- Partner with E-commerce to define landing page strategy and CRO testing priorities.
- Work closely with retention, ecommerce, and analytics teams to drive full-funnel growth.
- Translate performance data into clear insights, narratives, and strategic recommendations.
- Build and maintain reporting frameworks tied to financial goals and profitability.
- Partner closely with Finance on quarterly planning, forecasting, and reforecasts.
- Design and operate structured test plans across creative, audiences, landing pages, offers, and conversion paths.
- Demonstrate a strong understanding of the creative and messaging that drives performance by platform.
- Partner effectively with Creative to brief, test, and iterate.
- Ensure performance learnings inform creative development and on-site experiences in partnership with Creative, Ecommerce, and Retention teams.
- Balance brand voice with performance requirements to deliver compelling, effective creative.
Salaries
Posted range
$175K/yr – $200K/yr
Taken straight from the job posting.
Performance Marketing median pay in the United States
Most pay falls between $85K and $150K. Based on 866 salaries.
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