Director of Performance Marketing

Responsibilities

• Write down what a correctly configured account looks like at Symphony. Location targeting, conversion actions and counting, negatives, tracking, form routing, naming, budget review. One document, specific enough that someone else can follow it.
• Audit all 65 accounts against it and fix what’s broken.
• Build the recurring check so it can’t drift again.
• Own paid performance across the book. Google Ads, Local Services Ads, Meta.
• Decide how a client’s budget splits across channels and defend the call.
• Be the person who answers a client’s performance question today instead of escalating it.
• Set the standard our account managers execute against, and tell them when they’ve missed it.
• Know when to raise a budget, kill a campaign, or tell a client their problem isn’t advertising.

Requirements

• Five or more years running paid acquisition, with real depth in Google Ads and working command of Meta. You should be comfortable owning both sides of a client’s paid budget and able to say which channel a given dollar belongs in.
• Experience across many accounts rather than one big one. Sixty-five small accounts is a different job than one enterprise account, and we need someone who has done the former.
• Local service businesses specifically. Home services, trades, auto, medical. If your background is ecommerce or SaaS, this will be a harder transition than you expect.
• Enough SEO to be dangerous. You don’t need to write content or run technical audits, but you should be able to read Search Console, tell a client why their rankings moved, and know when an SEO vendor is selling them nothing. You’ll oversee SEO delivery, not perform it.
• The ability to talk to a frustrated contractor without hiding behind jargon.
• Willingness to write things down. A lot of this job is documentation that outlasts you.

Preferred

• Local Services Ads experience is a real plus.

Benefits

• Health insurance, paid time off, and the shortest approval chain you’ll ever work in. You report to the founder.