Responsibilities

• Own and operate Scribe’s global performance marketing program across all performance channels, including Meta, Google, YouTube, TikTok, Reddit, and others, driving measurable, efficient customer growth.
• Develop and execute the holistic performance marketing strategy , setting vision, testing priorities, and investment frameworks that align to company-level growth goals.
• Define and drive the tactics that brings your strategy to life, using deep expertise and first-principles thinking to identify, prioritize, and scale the channels, approaches, and tactics that will get us to our growth goals.
• Own and oversee channel performance and budget pacing, continuously optimizing toward efficiency and return on investment while unlocking new opportunities for growth.
• Partner cross-functionally on measurement, forecasting, and modeling, working closely with the marketing analytics, finance, and growth teams to translate company objectives into clear media plans, spend allocations, and growth scenarios that guide decision-making and ensure alignment with business targets.
• Build and mentor a high-impact team , developing future leaders and establishing best practices in media buying, measurement, and experimentation.

Requirements

• 7-10+ years of experience in performance marketing and performance marketing strategy, with at least 2 years leading multi-channel programs at scale ($100M+ annual spend).
• 3+ years of experience managing and developing teams of media buyers, analysts, or channel specialists.
• Proven success building and scaling integrated performance marketing programs across Meta, Google, YouTube, TikTok, Reddit, and other growth platforms.
• Deep expertise in performance measurement and attribution, including MMM, geo testing, incrementality studies, and experimentation frameworks.
• Strong grasp of media buying mechanics, creative optimization, and auction dynamics across platforms — understanding how creative, targeting, and bidding strategies drive performance across platforms.
• Advanced quantitative and analytical background, with the ability to interpret complex data and translate it into clear insights, strategic recommendations, and measurable business impact.
• A bias toward action, experimentation, and continuous improvement — with a track record of unlocking meaningful growth at scale.

Preferred

• You’ve scaled multi-channel performance marketing programs to $100M/yr in combined spend
• You’re a systems thinker and operator — you build acquisition engines that scale, with strong frameworks for experimentation, channel mix optimization, and cross-channel measurement.
• You’ve led diverse, multi-channel portfolios — with deep hands-on experience in at least 2 major platforms
• You blend creative intuition with analytical rigor , using data to inspire insights while always keeping a pulse on what motivates and converts audiences.
• You’re excited by ownership and scale — the chance to take a proven foundation and elevate it into a best-in-class performance marketing program.
• You thrive in fast-moving, collaborative environments where experimentation and rapid learning are core to how work gets done

Benefits

• Some of the nicest and smartest teammates you’ll ever work with
• Competitive salaries
• Comprehensive healthcare benefits
• Equity in a hypergrowth startup
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend