Director, Performance Marketing

Denver, CO (Hybrid)

$115K/yr – $125K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Own enterprise-wide RFM modeling and deep segmentation strategy
  • Architect lifecycle journeys that materially increase retention and frequency
  • Build and optimize loyalty economics to improve contribution margin
  • Drive e-commerce conversion, AOV, and digital revenue performance
  • Develop executive-ready dashboards and financial performance reporting
  • Lead a high-performing digital team while remaining hands-on in execution
  • Lead the design, execution, and ongoing refinement of enterprise RFM models across all banners
  • Develop advanced segmentation frameworks beyond basic RFM, including: Frequency decay modeling; Cohort analysis; LTV modeling; Discount sensitivity segmentation; Behavioral clustering; High-value customer identification

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or related field required.
  • Master’s degree or advanced analytics training preferred.
  • 8–10+ years of progressive experience in digital marketing, CRM, lifecycle marketing, or growth roles.
  • RFM modeling
  • Cohort analysis
  • Advanced segmentation
  • Lifecycle automation
  • A/B testing frameworks
  • LTV modeling

Preferred

  • Master’s degree or advanced analytics training preferred
  • Experience in cannabis or other regulated, multi-unit retail environments preferred

Benefits

  • Medical/Dental/Vision Insurance
  • Pet Insurance
  • EAP Programs
  • Paid Parental Leave
  • Employee Discount at all Schwazze Retail locations
Schwazze logo

Schwazze

2.4 Glassdoor

About SchwazzeSchwazze (OTCQX: SHWZ) is the parent company of a portfolio of vertically integrated cannabis brands spanning seed to sale. The company’s intent is to apply its operational playbook by expanding into markets where it can entrench itself in a leadership position. Anchored by a high-performance culture, Schwazze focuses on growth by purposeful design, combining customer-centric thinking and data science to test, measure, and drive desired outcomes. The company's leadership team has deep expertise in CPG, retail, and building consumer brands at Fortune 500 companies as well as in the cannabis sector. Schwazze is passionate about improving the human condition; making a difference in our communities; promoting diversity and inclusion; and doing its part to incorporate climate-conscious best practices. Schwazze derives its name from the pruning technique of a cannabis plant to promote growth. Medicine Man Technologies, Inc. was Schwazze’s former operating trade name. The corporate entity continues to be named Medicine Man Technologies, Inc.VISION:To become the most admired cannabis company | ever.MISSION: To provide the most trusted products and experiences with a focus on the health, happiness and well-being of our customers, suppliers, employees and key stakeholders.BRAND PURPOSE: We aim to recognize the full potential of cannabis and are devoted to fulfilling its ability to improve the human condition. 21+ Only.

Founded in 2013
Denver, Colorado, USA
153 employees (8 in marketing)
29% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
28.6%
Direct
46.9%
Referral
5.9%
Social
17.1%
Paid
1.5%

Headcount Trend

Current headcount: ~153

Marketing Team

Marketing Team Size
7 (5% of company)

Funding

Total Funding
$110M
Last Raise
$95M
Post IPO Debt, 4 years ago

Funding History

  • Dec 2021
    Post IPO Debt • $95M
  • Jun 2019
    Post IPO Equity • $14M
  • Sep 2017
    Post IPO Equity • $1M

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