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ONE/SIZE

Director of Performance Marketing

Los Angeles, CA (Hybrid)

$140K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own full funnel growth across paid and emerging channels, turning budget into efficient CAC, ROAS, and LTV through testing, measurement, and cross‑functional launches.

  • Growth ownership across paid and emerging channels including creative testing and audience strategies.
  • Plan, optimize, and report on multi‑million budgets with attribution, dashboards, and senior‑leadership updates.

Job Description

  • Own the full-funnel performance marketing strategy across Paid Social (Meta, TikTok, YouTube), Paid Search (Google, Bing), Affiliate, Podcast, CTV/OTT, and emerging channels to drive efficient customer acquisition, revenue growth, and LTV.
  • Develop and manage an integrated growth roadmap that connects upper funnel awareness, mid-funnel consideration, and lower funnel conversion, ensuring a cohesive experience across all key platforms.
  • Plan, manage, and optimize multi-million dollar media budgets, balancing ROAS, CAC, LTV, contribution margin, and overall profitability while aligning with monthly, quarterly, and annual targets.
  • Build and maintain a disciplined testing program, including A/B and multivariate testing across creative, audiences, bids, offers, landing pages, and funnels to continuously unlock scalable learnings.
  • Partner with Creative and Brand teams to develop performance-minded creative briefs and asset roadmaps that reflect ONE/SIZE’s brand voice while driving strong CTR, CVR, and ROAS.
  • Translate performance insights into clear narratives and recommendations, providing regular reporting to senior leadership on channel performance, key learnings, and next-step strategies.
  • Collaborate cross-functionally to ensure alignment on promotions, launches, landing page optimization, and lifecycle strategies that support acquisition and retention.
  • Own and evolve the measurement and attribution framework ileveraging tools such as platform pixels, server-side tracking, MMM, lift tests, and incrementality studies.
  • Identify and validate new channels and partners, running structured pilots to test emerging platforms, retail media networks, and acquisition opportunities before scaling.
  • Oversee agency and vendor relationships, ensuring clarity on goals, accountability on performance, and continuous improvement in execution and testing.
ONE/SIZE logo

ONE/SIZE

Inspired by our founder and digital icon, Patrick Starrr, ONE/SIZE is redefining beauty by elevating the voices of the unheard. ONE/SIZE is a beauty brand driving kindness and individuality through meaningful connection, profound storytelling, and innovative artistry. We make space for everyone to belong in our movement for radical expression. ONE/SIZE is committed to delivering extraordinary products and larger than life performances. Makeup is a ONE/SIZE fits all!

Founded in 2015
Los Angeles, California, USA
42 employees (22 in marketing)
www.onesizebeauty.com

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all ONE/SIZE salaries

Traffic Signals

Monthly Visitors
248.7K
Monthly Google Ads Budget
$56K
Traffic Source Mix
Search
37.9%
Direct
52.5%
Referral
4.9%
Social
3.8%
Paid
0.7%

Headcount Trend

Current headcount: ~42
ONE/SIZE logo

Director of Performance Marketing

ONE/SIZE · Los Angeles, CA · Hybrid