Director of Performance Marketing

Responsibilities

• Paid Media & Campaign Management - Own, manage, and optimize substantial paid advertising budgets across Google Search, LinkedIn Ads, Meta, Tiktok, YouTube, programmatic networks, and niche financial publications. - Build hyper-targeted account-based marketing (ABM) and paid campaigns tailored to executives, founders, and enterprise HR/Benefits leaders. - Test, scale, and continuously optimize new channels, ad creatives, bidding strategies, and landing pages to lower Customer Acquisition Cost (CAC) while increasing lead quality. Funnel Architecture & Conversion Optimization (CRO) - Oversee end-to-end user acquisition funnels—from ad click to consultation booking—ensuring seamless user journeys and high conversion rates. - Conduct continuous A/B and multivariate testing on landing pages, ad copy, offer positioning, and lead qualification forms. - Partner with revenue operations and CRM teams to ensure seamless lead routing, attribution tracking, and sales team alignment. Marketing Analytics, Attribution & Reporting - Build and maintain comprehensive performance dashboards tracking real-time metrics including ROAS, CAC, LTV, conversion rates, and pipeline revenue contribution. - Implement advanced multi-touch attribution models using Google Analytics 4, CRM platform (HubSpot), and specialized attribution tools. - Deliver weekly and monthly growth analysis directly to CEO, providing data-backed recommendations for budget allocation and channel expansion.

Requirements

• - Experience: 8+ years of experience in performance marketing, growth marketing, or paid acquisition, with at least 3+ years managing direct-response media budgets exceeding $10M+ annually.
• - Industry Background: Track record of driving customer acquisition in high-ticket financial services, wealth management, fintech, SaaS, or complex B2B industries targeting ultra high-net-worth individuals or executive buyers.
• - Technical Mastery: Deep hands-on expertise with Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM, and CRO tools (VWO, Optimizely, Unbounce).
• - Analytical Mindset: Expert-level mastery of data analysis, SQL/Excel, attribution modeling, unit economics, and pipeline reporting.
• - Leadership & Execution: Proven ability to balance strategic budget management with technical execution and team development.
• - Education: Bachelor’s degree in Marketing, Finance, Data Analytics, Business, or a related quantitative field.

Benefits

• - 401(k) Plan: Company match up to 5%.
• - Health Coverage: Premium medical, dental, and vision insurance packages.
• - Paid Time Off: 15 PTO days plus 10 paid major public holidays and supplemental firm holidays.
• - Work Environment: Hybrid flexibility operating out of the South Florida market in a collaborative, intellectually curious environment that values both productivity and professional well-being.